Buy-box price is 57.8% below MSRP and a 3P seller controls the listing

The BLACK + DECKER BDCDD12C 12V MAX LITHIUM CORDLESS DRILL was tracked for 30 day(s). During this period, the Buy Box price ranged from $34.99 to $82.89 against an MSRP/MAP of $82.89. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$34.99
MAX PRICE ($)
$82.89
AVG PRICE ($)
$38.18
EROSION (%)
57.79%
MSRP/MAP ($)
$82.89
The product hit a low of $34.99, following a peak of $82.89 during the tracking period. Compared to its MSRP of $82.89, the floor price reflects a severe variance of 57.79% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PBLACK+DECKER· Top | New | $34.99 −$47.90 below MSRP | 22d (73%) | 57.79% |
1PWalmart.com | New | $34.99 −$47.90 below MSRP | 6d (20%) | 57.79% |
3PThe Factory Depot | New | $68.14 −$14.75 below MSRP | 2d (7%) | 17.79% |
3PMeishka Products LLC | New | $64.55 −$18.34 below MSRP | 0d (0%) | 22.13% |
3PAcme Tools | New | $54.99 −$27.90 below MSRP | 0d (0%) | 33.66% |
The Buy Box for BLACK + DECKER BDCDD12C 12V MAX LITHIUM CORDLESS DRILL is primarily held by BLACK+DECKER (3P) with a 73% share, winning the Buy Box for 22 out of 30 tracked days. Only 3 of 5 total sellers have won the Buy Box.
Buy-box price stayed between $34.99 and $82.89, largely stable over the period. It entered the period already $47.90 below MSRP ($82.89), before any crowding pressure arrived. Seller count peaked at 4 on 07/18 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$47.90
Severe erosion — floor is $47.90 (57.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
BLACK+DECKER
BLACK+DECKER (3P) dominates the buy box with 22 wins at $34.99, 57.8% below MAP — and escalating.
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