Categories/Power Drills/BLACK+DECKER 12V MAX Drill & Home Tool Kit, 60-Piece (BDCDD12PK)

Tools & Home Improvement > Power & Hand Tools > Power Tools > Drills > Drill Drivers

critical
amazon.comID B014QUP0FE
BLACK+DECKER 12V MAX Drill & Home Tool Kit, 60-Piece (BDCDD12PK)

BLACK+DECKER 12V MAX Drill & Home Tool Kit, 60-Piece (BDCDD12PK)

Black+Decker

The BLACK+DECKER 12V MAX Drill & Home Tool Kit, 60-Piece (BDCDD12PK) was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $61.62 to $99.99 against an MSRP/MAP of $99.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$61.62

MAX PRICE ($)

$99.99

AVG PRICE ($)

$98.66

SEVERE EROSION

38.37%

MSRP/MAP ($)

$99.99

Price erosion from MSRP38.37% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $99.99, following a peak of $99.99 during the tracking period. Compared to its MSRP of $99.99, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P97% · 28d
3P3% · 1d

1P leads with 97% of Buy Box days

1P 1 seller2P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$99.99
+$0.00
28(97%)
0.00%
3PBT Supply Co
New
$99.99
+$0.00
1(3%)
0.00%
3PAmerican Sunrise
New
$107.00
+$7.01
0(0%)
-7.01%
2PAmazon Resale
New
$57.47
−$42.52
0(0%)
42.52%
The Buy Box for BLACK+DECKER 12V MAX Drill & Home Tool Kit, 60-Piece (BDCDD12PK) is primarily held by Amazon.com (1P) with a 97% share, winning the Buy Box for 28 out of 29 tracked days. Only 2 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $99.99

Peak Seller Pressure

4 sellers on Jun 19

Price held at $99.99

Price Trend

Recovering

Seller Proliferation

→ Stable

-0.07/day avg · -2 net

Peak +1 on 06/08

Buy-box price fell to a floor of $61.62 before recovering to $99.99. It entered the period already $38.37 below MSRP ($99.99), before any crowding pressure arrived. Seller count peaked at 4 on 06/19, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 3 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (3)
3PBT Supply Co

Last Jun 23 · $99.99 · 1 Buy Box Wins

3PAmerican Sunrise

Last Jun 23 · $107.00 · 0 Buy Box Wins

2PAmazon Resale

Last Jun 21 · $57.47 · 0 Buy Box Wins

Persistent (1)
1PAmazon.com

29d · avg $98.66 · 28 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$38.37

Severe · 38.4% below MSRP

Severe erosion — floor is $38.37 (38.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled · 3 exited

3P activity is limited to 2 sellers — controlled, though 3 have since exited.

Buy Box

Amazon.com

1P · 28 wins · $99.99

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $99.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $61.62, which is 38.4% below MSRP ($99.99).

2

Prioritise enforcement action against BT Supply Co, the highest-frequency 3P buy-box winner.

3

Escalate directly with Amazon — The lowest price has dropped to $56.46, which is 38.4% below MSRP ($99.99).