Buy-box price is 41.5% below MSRP and a 3P seller controls the listing

The BLACK+DECKER 20-Volt MAX* Lithium-Ion Drill-Driver, LDX120C was tracked for 30 day(s). During this period, the Buy Box price ranged from $53.97 to $87.36 against an MSRP/MAP of $92.26. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$53.97
MAX PRICE ($)
$87.36
AVG PRICE ($)
$63.07
EROSION (%)
41.50%
MSRP/MAP ($)
$92.26
The product hit a low of $53.97, following a peak of $87.36 during the tracking period. Compared to its MSRP of $92.26, the floor price reflects a severe variance of 41.50% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PGadgetFyx· Top | New | $53.97 −$38.29 below MSRP | 21d (70%) | 41.50% |
2PCustom Kugs | New | $87.36 −$4.90 below MSRP | 8d (27%) | 5.31% |
3PRetail Bandits | New | $59.99 −$32.27 below MSRP | 1d (3%) | 34.98% |
The Buy Box for BLACK+DECKER 20-Volt MAX* Lithium-Ion Drill-Driver, LDX120C is primarily held by GadgetFyx (3P) with a 70% share, winning the Buy Box for 21 out of 30 tracked days. All 3 of 3 total sellers have won the Buy Box.
Buy-box price fell to a floor of $53.97 before recovering to $59.99. It entered the period already $38.29 below MSRP ($92.26), before any crowding pressure arrived. Seller count peaked at 2 on 07/31 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 new 3P seller entered below MAP — immediate pricing pressure risk.
1 3P seller exited the listing — channel cleanup signal.
$38.29
Severe erosion — floor is $38.29 (41.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled with 1 new entrant recently.
GadgetFyx
GadgetFyx (3P) dominates the buy box with 21 wins at $53.97, 41.5% below MAP — though pressure is easing.
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