Buy-box price is 41.9% below MSRP and a 2P seller controls the listing

The BLACK+DECKER 20V Cordless Drill, 1.5 Amps, 100 Piece Set, Battery and Charger Included was tracked for 21 day(s). During this period, the Buy Box price ranged from $64.99 to $111.85 against an MSRP/MAP of $111.85. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$64.99
MAX PRICE ($)
$111.85
AVG PRICE ($)
$67.33
EROSION (%)
41.90%
MSRP/MAP ($)
$111.85
The product hit a low of $64.99, following a peak of $111.85 during the tracking period. Compared to its MSRP of $111.85, the floor price reflects a severe variance of 41.90% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PBLACK+DECKER· Top | New | $64.99 −$46.86 below MSRP | 16d (76%) | 41.90% |
3PBLACK+DECKER· Top | New | $64.99 −$46.86 below MSRP | 3d (14%) | 41.90% |
3PHidden Path Trading Co LLC | New | $93.80 −$18.05 below MSRP | 1d (5%) | 16.14% |
The Buy Box for BLACK+DECKER 20V Cordless Drill, 1.5 Amps, 100 Piece Set, Battery and Charger Included is primarily held by BLACK+DECKER (2P) with a 80% share, winning the Buy Box for 16 out of 21 tracked days. All 3 of 3 total sellers have won the Buy Box.
Buy-box price declined from $111.85 to $64.99 — a $46.86 drop over 21 days. Price opened right at MSRP ($111.85). Seller count peaked at 2 on 09/10 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Sep 28 vs last 3 days of 21-day tracking period
1 new 3P seller entered below MAP — immediate pricing pressure risk.
1 3P seller exited the listing — channel cleanup signal.
No persistent sellers found
$46.86
Severe erosion — floor is $46.86 (41.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled with 1 new entrant recently.
BLACK+DECKER
3P sellers win the buy box 20.0% of the time; BLACK+DECKER leads with 3 days at $64.99 (41.9% below MAP) — worsening.
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