Categories/Power Drills/BN-LINK Cordless Drill Set, 21V Lithium Ion Power Drill with 1 Battery and Charger, Compact Driver/Drill Kit, Variable Speed, 3/8'' Keyless Chuck, Blue
critical

Buy-box price is 53.4% below MSRP and a 2P seller controls the listing

The BN-LINK Cordless Drill Set, 21V Lithium Ion Power Drill with 1 Battery and Charger, Compact Driver/Drill Kit, Variable Speed, 3/8'' Keyless Chuck, Blue was tracked for 30 day(s). During this period, the Buy Box price ranged from $23.32 to $29.99 against an MSRP/MAP of $49.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$23.32

MAX PRICE ($)

$29.99

AVG PRICE ($)

$25.16

EROSION (%)

53.35%

MSRP/MAP ($)

$49.99

Price erosion from MSRP
Severe53.35% below MSRP
MinimalModerateSevere

The product hit a low of $23.32, following a peak of $29.99 during the tracking period. Compared to its MSRP of $49.99, the floor price reflects a severe variance of 53.35% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PBN-LINK· Top
New
$23.32
−$26.67 below MSRP
30d (100%)
53.35%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for BN-LINK Cordless Drill Set, 21V Lithium Ion Power Drill with 1 Battery and Charger, Compact Driver/Drill Kit, Variable Speed, 3/8'' Keyless Chuck, Blue is primarily held by BN-LINK (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $49.99
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$25.34$49.99$24.65
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $24.65 to $23.32 — a $1.33 drop over 30 days. It entered the period already $25.34 below MSRP ($49.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$26.67

Severe53.4% below MSRP

Severe erosion — floor is $26.67 (53.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

BN-LINK

Controlled2P · 30 wins

Buy-box is controlled — BN-LINK (2P) leads with 30 wins at $23.32, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $23.32, which is 53.4% below MSRP ($49.99).

2

Escalate directly with Walmart — The lowest price has dropped to $23.32, which is 53.4% below MSRP ($49.99).

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