Categories/Power Drills/DEWALT 20V MAX Cordless Drill Driver Set, Electric Drill, Brushless 1/2 In 2 Speed, 2.0 Ah Battery and Charger Included, LED Light (DCD777D1)
critical

Buy-box price is 44.7% below MSRP and a 1P seller controls the listing

The DEWALT 20V MAX Cordless Drill Driver Set, Electric Drill, Brushless 1/2 In 2 Speed, 2.0 Ah Battery and Charger Included, LED Light (DCD777D1) was tracked for 31 day(s). During this period, the Buy Box price was $99.00 against an MSRP/MAP of $179.00. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$99.00

MAX PRICE ($)

$99.00

AVG PRICE ($)

$99.00

EROSION (%)

44.69%

MSRP/MAP ($)

$179.00

Price erosion from MSRP
Severe44.69% below MSRP
MinimalModerateSevere

The product held steady at $99.00 throughout the tracking period. Compared to its MSRP of $179.00, the floor price reflects a severe variance of 44.69% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 19 sellers, 0% share3P · 12 sellers, 0% share
Sellers won
1 of 32tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$99.00
−$80.00 below MSRP
31d (100%)
44.69%
2PRhodyRetail
New
$144.00
−$35.00 below MSRP
0d (0%)
19.55%
3PSparks_Fly
New
$269.30
+$90.30 above MSRP
0d (0%)
-50.45%
3PRancho Supply
New
$241.47
+$62.47 above MSRP
0d (0%)
-34.90%
2PUnited Emporium USA
New
$139.99
−$39.01 below MSRP
0d (0%)
21.79%
2PQuik-Mart
New
$149.99
−$29.01 below MSRP
0d (0%)
16.21%
2PDiscount Seller Direct
New
$159.99
−$19.01 below MSRP
0d (0%)
10.62%
3PBT Supply Co
New
$128.92
−$50.08 below MSRP
0d (0%)
27.98%
2PDeals and beyond
New
$135.00
−$44.00 below MSRP
0d (0%)
24.58%
2PPT Horizons
New
$120.79
−$58.21 below MSRP
0d (0%)
32.52%
2PMartino's Market
New
$144.00
−$35.00 below MSRP
0d (0%)
19.55%
2PFidato Products
New
$139.00
−$40.00 below MSRP
0d (0%)
22.35%
2PEverScale Partners
New
$199.99
+$20.99 above MSRP
0d (0%)
-11.73%
3PCountry Basics
New
$244.04
+$65.04 above MSRP
0d (0%)
-36.34%
2PDLS & Son, LLC
New
$134.99
−$44.01 below MSRP
0d (0%)
24.59%
3PBabylon5 Tech (Restock Fees)
New
$134.98
−$44.02 below MSRP
0d (0%)
24.59%
2PUnrealDeals (SERIAL NUMBERS RECORDED)
New
$152.00
−$27.00 below MSRP
0d (0%)
15.08%
3PHomestead Supply & More ✅
New
$129.17
−$49.83 below MSRP
0d (0%)
27.84%
2PNorth To South (Serial Number Recorded)
New
$144.00
−$35.00 below MSRP
0d (0%)
19.55%
3PBEUSA
New
$149.00
−$30.00 below MSRP
0d (0%)
16.76%
3PChoice Electronics(Serial Numbers Recorded)
New
$139.99
−$39.01 below MSRP
0d (0%)
21.79%
2PKMD-Goods
New
$134.90
−$44.10 below MSRP
0d (0%)
24.64%
2PDC-Deals
New
$149.99
−$29.01 below MSRP
0d (0%)
16.21%
3PMagellan Atlantic
New
$227.00
+$48.00 above MSRP
0d (0%)
-26.82%
2PAmazon Resale
New
$94.05
−$84.95 below MSRP
0d (0%)
47.46%
2PSkyline Studio
New
$129.00
−$50.00 below MSRP
0d (0%)
27.93%
2PMBM Sales
New
$198.99
+$19.99 above MSRP
0d (0%)
-11.17%
2PSkyline USA Supply Co
New
$150.08
−$28.92 below MSRP
0d (0%)
16.16%
3PFive Stars Distribution (SN Recorded)
New
$149.00
−$30.00 below MSRP
0d (0%)
16.76%
3PToolTrades
New
$244.04
+$65.04 above MSRP
0d (0%)
-36.34%
3POriental Fuchsia Shop
New
$130.00
−$49.00 below MSRP
0d (0%)
27.37%
2PTech & Beyond
New
$144.00
−$35.00 below MSRP
0d (0%)
19.55%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for DEWALT 20V MAX Cordless Drill Driver Set, Electric Drill, Brushless 1/2 In 2 Speed, 2.0 Ah Battery and Charger Included, LED Light (DCD777D1) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 32 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $179.00
Peak seller pressure31 sellers on Jul 6Highest count during tracking window
Price impact at peak$0.00$99.00$99.00
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $99.00 throughout the tracking period. It entered the period already $80.00 below MSRP ($179.00), before any crowding pressure arrived. Seller count peaked at 31 on 07/06 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

3 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (3)
Persistent (29)

Key Findings

critical
Price Erosion

$80.00

Severe44.7% below MSRP

Severe erosion — floor is $80.00 (44.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

12 3P Sellers

Swarming3 exited

12 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $99.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $99.00, which is 44.7% below MSRP ($179.00).

2

Audit distribution channels — 12 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $84.15, which is 44.7% below MSRP ($179.00).

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