Categories/Power Drills/DEWALT 20V MAX Cordless Drill Driver Set, Electric Drill, Brushless 1/2 In 2 Speed, 2.0 Ah Battery and Charger Included, LED Light (DCD777D1)
critical

Buy-box price is 40.8% below MSRP and a 1P seller controls the listing

The DEWALT 20V MAX Cordless Drill Driver Set, Electric Drill, Brushless 1/2 In 2 Speed, 2.0 Ah Battery and Charger Included, LED Light (DCD777D1) was tracked for 23 day(s). During this period, the Buy Box price ranged from $106.00 to $125.52 against an MSRP/MAP of $179.00. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$106.00

MAX PRICE ($)

$125.52

AVG PRICE ($)

$115.51

EROSION (%)

40.78%

MSRP/MAP ($)

$179.00

Price erosion from MSRP
Severe40.78% below MSRP
MinimalModerateSevere

The product hit a low of $106.00, following a peak of $125.52 during the tracking period. Compared to its MSRP of $179.00, the floor price reflects a severe variance of 40.78% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

70%1P
1P · 1 seller, 70% share2P · 17 sellers, 0% share3P · 11 sellers, 30% share
Sellers won
3 of 29tracked sellers
Changed hands
9 timesover 23 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$125.52
−$53.48 below MSRP
16d (70%)
29.88%
3PTwo Kings LLC
New
$107.99
−$71.01 below MSRP
6d (26%)
39.67%
3PChoice Electronics(Serial Numbers Recorded)
New
$119.99
−$59.01 below MSRP
1d (4%)
32.97%
2PUnrealDeals (SERIAL NUMBERS RECORDED)
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
2PSkyline Studio
New
$130.00
−$49.00 below MSRP
0d (0%)
27.37%
3PBabylon5 Tech (Restock Fees)
New
$134.98
−$44.02 below MSRP
0d (0%)
24.59%
3PToolTrades
New
$244.04
+$65.04 above MSRP
0d (0%)
-36.34%
2PRhodyRetail
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
2PKMD-Goods
New
$134.90
−$44.10 below MSRP
0d (0%)
24.64%
2PDC-Deals
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
2PMBM Sales
New
$198.99
+$19.99 above MSRP
0d (0%)
-11.17%
2PQuik-Mart
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
3POriental Fuchsia Shop
New
$124.00
−$55.00 below MSRP
0d (0%)
30.73%
2PMartino's Market
New
$144.00
−$35.00 below MSRP
0d (0%)
19.55%
3PFive Stars Distribution (SN Recorded)
New
$149.00
−$30.00 below MSRP
0d (0%)
16.76%
2PNorth To South (Serial Number Recorded)
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
3PCountry Basics
New
$244.04
+$65.04 above MSRP
0d (0%)
-36.34%
2PAmazon Resale
New
$100.70
−$78.30 below MSRP
0d (0%)
43.74%
3PRancho Supply
New
$244.04
+$65.04 above MSRP
0d (0%)
-36.34%
2PDiscount Seller Direct
New
$135.99
−$43.01 below MSRP
0d (0%)
24.03%
2PSkyline USA Supply Co
New
$149.95
−$29.05 below MSRP
0d (0%)
16.23%
3PHomestead Supply & More ✅
New
$225.69
+$46.69 above MSRP
0d (0%)
-26.08%
3PSparks_Fly
New
$269.30
+$90.30 above MSRP
0d (0%)
-50.45%
3PBEUSA
New
$138.00
−$41.00 below MSRP
0d (0%)
22.91%
2PNexora (S/N Recorded)
New
$156.90
−$22.10 below MSRP
0d (0%)
12.35%
2PUnited Emporium USA
New
$139.99
−$39.01 below MSRP
0d (0%)
21.79%
2PDLS & Son, LLC
New
$123.00
−$56.00 below MSRP
0d (0%)
31.28%
2PTech & Beyond
New
$144.00
−$35.00 below MSRP
0d (0%)
19.55%
2PChoice Electronics(Serial Numbers Recorded)
New
$131.99
−$47.01 below MSRP
0d (0%)
26.26%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for DEWALT 20V MAX Cordless Drill Driver Set, Electric Drill, Brushless 1/2 In 2 Speed, 2.0 Ah Battery and Charger Included, LED Light (DCD777D1) is primarily held by Amazon.com (1P) with a 70% share, winning the Buy Box for 16 out of 23 tracked days. Only 3 of 29 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $179.00
Peak seller pressure27 sellers on Sep 7Highest count during tracking window
Price impact at peak−$61.00$179.00 → $118.00
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.2/day avg · -5 net

Buy-box price declined from $118.00 to $107.99 — a $10.01 drop over 23 days. It entered the period already $61.00 below MSRP ($179.00), before any crowding pressure arrived. Seller count peaked at 27 on 09/07, easing off since — adding -5 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 23-day tracking period

2 persistent 3P sellers actively cutting prices — driving ongoing erosion.

1 3P seller exited the listing — channel cleanup signal.

4 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (4)
Persistent (25)

Key Findings

critical
Price Erosion

$73.00

Severe40.8% below MSRP

Severe erosion — floor is $73.00 (40.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

11 3P Sellers

Swarming4 exited

11 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Hijacked1P · 16 wins

Amazon.com (1P) dominates the buy box with 16 wins at $125.52, 29.9% below MAP — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $106.00, which is 40.8% below MSRP ($179.00).

2

Audit distribution channels — 11 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 30.4% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against Two Kings LLC, the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $96.46, which is 40.8% below MSRP ($179.00).

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