Buy-box price is 40.0% below MSRP and a 3P seller controls the listing
DeWALT DCD771C2 - 20V 1.3Ah Cordless Drill/Driver Kit
The DeWALT DCD771C2 - 20V 1.3Ah Cordless Drill/Driver Kit was tracked for 30 day(s). During this period, the Buy Box price ranged from $98.99 to $164.96 against an MSRP/MAP of $164.96. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$98.99
MAX PRICE ($)
$164.96
AVG PRICE ($)
$101.19
EROSION (%)
39.99%
MSRP/MAP ($)
$164.96
The product hit a low of $98.99, following a peak of $164.96 during the tracking period. Compared to its MSRP of $164.96, the floor price reflects a severe variance of 39.99% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PKochero· Top | New | $98.99 −$65.97 below MSRP | 29d (97%) | 39.99% |
3PMaxxA1 | New | $164.96 at MSRP | 1d (3%) | 0.00% |
3PThe Factory Depot | New | $204.17 +$39.21 above MSRP | 0d (0%) | -23.77% |
3PSplenor | New | $108.90 −$56.06 below MSRP | 0d (0%) | 33.98% |
3PMegaTool Depot | New | $242.18 +$77.22 above MSRP | 0d (0%) | -46.81% |
The Buy Box for DeWALT DCD771C2 - 20V 1.3Ah Cordless Drill/Driver Kit is primarily held by Kochero (3P) with a 97% share, winning the Buy Box for 29 out of 30 tracked days. Only 2 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $164.96 to $98.99 — a $65.97 drop over 30 days. Price opened right at MSRP ($164.96). Seller count peaked at 5 on 07/09 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$65.97
Severe erosion — floor is $65.97 (40.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure.
Kochero
Kochero (3P) dominates the buy box with 29 wins at $98.99, 40.0% below MAP.
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