Buy-box price is 22.8% below MSRP and a 3P seller controls the listing

The DEWALT XTREME 12V MAX 3/8-In Brushless Cordless Drill/Driver Kit (DCD701F2) | Compact, Powerful, and Built to Last was tracked for 30 day(s). During this period, the Buy Box price ranged from $115.00 to $149.00 against an MSRP/MAP of $149.00. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$115.00
MAX PRICE ($)
$149.00
AVG PRICE ($)
$129.96
EROSION (%)
22.82%
MSRP/MAP ($)
$149.00
The product hit a low of $115.00, following a peak of $149.00 during the tracking period. Compared to its MSRP of $149.00, the floor price reflects a severe variance of 22.82% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PKKID-Deals· Top | New | $129.13 −$19.87 below MSRP | 12d (40%) | 13.34% |
3PImpex R General Store | New | $122.68 −$26.32 below MSRP | 8d (27%) | 17.66% |
3PWB TOOLS | New | $149.00 at MSRP | 6d (20%) | 0.00% |
2PSourcedCommerce | New | $139.99 −$9.01 below MSRP | 4d (13%) | 6.05% |
3PGreat Savings by Ed | New | $149.99 +$0.99 above MSRP | 0d (0%) | -0.66% |
The Buy Box for DEWALT XTREME 12V MAX 3/8-In Brushless Cordless Drill/Driver Kit (DCD701F2) | Compact, Powerful, and Built to Last is primarily held by KKID-Deals (3P) with a 40% share, winning the Buy Box for 12 out of 30 tracked days. Only 4 of 5 total sellers have won the Buy Box.
Buy-box price fell to a floor of $115.00 before recovering to $149.00. It entered the period already $30.12 below MSRP ($149.00), before any crowding pressure arrived. Seller count peaked at 5 on 07/01, easing off since — adding -4 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
3 3P sellers exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$34.00
Severe erosion — floor is $34.00 (22.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
KKID-Deals
KKID-Deals (3P) dominates the buy box with 12 wins at $129.13, 13.3% below MAP.
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