Buy-box price is 21.3% below MSRP and a 3P seller controls the listing

The Dremel Blueprint 3 in 1 Drill/Driver with Integrated Stud Finder, Detachable Bubble Laser Level & 12 Bits was tracked for 30 day(s). During this period, the Buy Box price ranged from $77.95 to $82.00 against an MSRP/MAP of $99.00. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$77.95
MAX PRICE ($)
$82.00
AVG PRICE ($)
$78.92
EROSION (%)
21.26%
MSRP/MAP ($)
$99.00
The product hit a low of $77.95, following a peak of $82.00 during the tracking period. Compared to its MSRP of $99.00, the floor price reflects a severe variance of 21.26% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PImpex R General Store· Top | New | $79.00 −$20.00 below MSRP | 22d (73%) | 20.20% |
3PBayshore Discount, LLC | New | $77.95 −$21.05 below MSRP | 6d (20%) | 21.26% |
2PAmozing | New | $78.00 −$21.00 below MSRP | 2d (7%) | 21.21% |
1PWalmart.com | New | $99.00 at MSRP | 0d (0%) | 0.00% |
The Buy Box for Dremel Blueprint 3 in 1 Drill/Driver with Integrated Stud Finder, Detachable Bubble Laser Level & 12 Bits is primarily held by Impex R General Store (3P) with a 73% share, winning the Buy Box for 22 out of 30 tracked days. Only 3 of 4 total sellers have won the Buy Box.
Buy-box price stayed between $77.95 and $82.00, largely stable over the period. It entered the period already $21.05 below MSRP ($99.00), before any crowding pressure arrived. Seller count peaked at 3 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
$21.05
Severe erosion — floor is $21.05 (21.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled with 1 new entrant recently.
Impex R General Store
Impex R General Store (3P) dominates the buy box with 22 wins at $79.00, 20.2% below MAP — though pressure is easing.
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