Buy-box price is 55.5% below MSRP and a 2P seller controls the listing

The EZBY 21V Cordless Drill Set,Electric Power Drill Driver with 2 Batteries and Screw Kit,3/8" Keyless Chuck was tracked for 21 day(s). During this period, the Buy Box price ranged from $39.59 to $39.99 against an MSRP/MAP of $88.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$39.59
MAX PRICE ($)
$39.99
AVG PRICE ($)
$39.79
EROSION (%)
55.51%
MSRP/MAP ($)
$88.99
The product hit a low of $39.59, following a peak of $39.99 during the tracking period. Compared to its MSRP of $88.99, the floor price reflects a severe variance of 55.51% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PW. F. E. Ltd.· Top | New | $39.89 −$49.10 below MSRP | 17d (81%) | 55.17% |
3PW. F. E. Ltd.· Top | New | $39.59 −$49.40 below MSRP | 4d (19%) | 55.51% |
The Buy Box for EZBY 21V Cordless Drill Set,Electric Power Drill Driver with 2 Batteries and Screw Kit,3/8" Keyless Chuck is primarily held by W. F. E. Ltd. (2P) with a 81% share, winning the Buy Box for 17 out of 21 tracked days. All 2 of 2 total sellers have won the Buy Box.
Buy-box price held flat at $39.69 throughout the tracking period. It entered the period already $49.30 below MSRP ($88.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Sep 28 vs last 3 days of 21-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$49.40
Severe erosion — floor is $49.40 (55.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
W. F. E. Ltd.
3P sellers win the buy box 19.1% of the time; W. F. E. Ltd. leads with 4 days at $39.59 (55.5% below MAP) — easing.
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