Categories/Power Drills/Hyper Tough 12V Max Lithium-Ion Brushless 2-Speed 3/8-inch Drill Driver with Metal Keyless Chuck, 1.5Ah Battery & Charger

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walmart.comID 844841358
Hyper Tough 12V Max Lithium-Ion Brushless 2-Speed 3/8-inch Drill Driver with Metal Keyless Chuck, 1.5Ah Battery & Charger

Hyper Tough 12V Max Lithium-Ion Brushless 2-Speed 3/8-inch Drill Driver with Metal Keyless Chuck, 1.5Ah Battery & Charger

Hyper Tough

The Hyper Tough 12V Max Lithium-Ion Brushless 2-Speed 3/8-inch Drill Driver with Metal Keyless Chuck, 1.5Ah Battery & Charger was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $39.97 to $59.88 against an MSRP/MAP of $59.88. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$39.97

MAX PRICE ($)

$59.88

AVG PRICE ($)

$41.30

SEVERE EROSION

33.25%

MSRP/MAP ($)

$59.88

Price erosion from MSRP33.25% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $39.97, following a peak of $59.88 during the tracking period. Compared to its MSRP of $59.88, the current price reflects a severe variance of 33.3% erosion.

Buy Box Distribution

Buy Box Share

1P93% · 28d
3P7% · 2d

1P leads with 93% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$39.97
−$19.91
28(93%)
33.25%
3PM&K GOLBALMARKETPLACE
New
$59.88
+$0.00
2(7%)
0.00%
The Buy Box for Hyper Tough 12V Max Lithium-Ion Brushless 2-Speed 3/8-inch Drill Driver with Metal Keyless Chuck, 1.5Ah Battery & Charger is primarily held by Walmart.com (1P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $59.88

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $39.97 and $59.88, largely stable over the period. It entered the period already $19.91 below MSRP ($59.88), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PM&K GOLBALMARKETPLACE

Last Jul 10 · $59.88 · 2 Buy Box Wins

Persistent (1)
1PWalmart.com

28d · avg $39.97 · 28 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$19.91

Severe · 33.3% below MSRP

Severe erosion — floor is $19.91 (33.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · 1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Walmart.com

1P · 28 wins · $39.97

Buy-box is controlled — Walmart.com (1P) leads with 28 wins at $39.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $39.97, which is 33.2% below MSRP ($59.88).

2

Prioritise enforcement action against M&K GOLBALMARKETPLACE, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $39.97, which is 33.2% below MSRP ($59.88).