Categories/Power Drills/Hyper Tough 12V Max Lithium-Ion Brushless 2-Speed 3/8-inch Drill Driver with Metal Keyless Chuck, 1.5Ah Battery & Charger
critical

Buy-box price is 33.3% below MSRP and a 1P seller controls the listing

Hyper Tough 12V Max Lithium-Ion Brushless 2-Speed 3/8-inch Drill Driver with Metal Keyless Chuck, 1.5Ah Battery & Charger

Hyper Tough 12V Max Lithium-Ion Brushless 2-Speed 3/8-inch Drill Driver with Metal Keyless Chuck, 1.5Ah Battery & Charger

Hyper Tough·
ID 844841358

The Hyper Tough 12V Max Lithium-Ion Brushless 2-Speed 3/8-inch Drill Driver with Metal Keyless Chuck, 1.5Ah Battery & Charger was tracked for 30 day(s). During this period, the Buy Box price ranged from $39.97 to $59.88 against an MSRP/MAP of $59.88. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$39.97

MAX PRICE ($)

$59.88

AVG PRICE ($)

$41.30

EROSION (%)

33.25%

MSRP/MAP ($)

$59.88

Price erosion from MSRP
Severe33.25% below MSRP
MinimalModerateSevere

The product hit a low of $39.97, following a peak of $59.88 during the tracking period. Compared to its MSRP of $59.88, the floor price reflects a severe variance of 33.25% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

93%1P
1P · 1 seller, 93% share3P · 1 seller, 7% share
Sellers won
2 of 2tracked sellers
Changed hands
2 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$39.97
−$19.91 below MSRP
28d (93%)
33.25%
3PM&K GOLBALMARKETPLACE
New
$59.88
at MSRP
2d (7%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Hyper Tough 12V Max Lithium-Ion Brushless 2-Speed 3/8-inch Drill Driver with Metal Keyless Chuck, 1.5Ah Battery & Charger is primarily held by Walmart.com (1P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $59.88
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$19.91$59.88 → $39.97
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $39.97 and $59.88, largely stable over the period. It entered the period already $19.91 below MSRP ($59.88), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

critical
Price Erosion

$19.91

Severe33.3% below MSRP

Severe erosion — floor is $19.91 (33.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Walmart.com

Controlled1P · 28 wins

Buy-box is controlled — Walmart.com (1P) leads with 28 wins at $39.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $39.97, which is 33.2% below MSRP ($59.88).

2

Prioritise enforcement action against M&K GOLBALMARKETPLACE, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $39.97, which is 33.2% below MSRP ($59.88).

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