Categories/Power Drills/Hyper Tough 12V Max Lithium-Ion Cordless 3/8-inch Drill Driver with 1.5Ah Battery, 99303

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walmart.comID 366676178
Hyper Tough 12V Max Lithium-Ion Cordless 3/8-inch Drill Driver with 1.5Ah Battery, 99303

Hyper Tough 12V Max Lithium-Ion Cordless 3/8-inch Drill Driver with 1.5Ah Battery, 99303

Hyper Tough

The Hyper Tough 12V Max Lithium-Ion Cordless 3/8-inch Drill Driver with 1.5Ah Battery, 99303 was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $24.44 to $38.68 against an MSRP/MAP of $38.68. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$24.44

MAX PRICE ($)

$38.68

AVG PRICE ($)

$25.39

SEVERE EROSION

36.81%

MSRP/MAP ($)

$38.68

Price erosion from MSRP36.81% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $24.44, following a peak of $38.68 during the tracking period. Compared to its MSRP of $38.68, the current price reflects a severe variance of 36.8% erosion.

Buy Box Distribution

Buy Box Share

1P93% · 28d
3P7% · 2d

1P leads with 93% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$24.44
−$14.24
28(93%)
36.81%
3PPrestige Arc Supply
New
$38.68
+$0.00
2(7%)
0.00%
The Buy Box for Hyper Tough 12V Max Lithium-Ion Cordless 3/8-inch Drill Driver with 1.5Ah Battery, 99303 is primarily held by Walmart.com (1P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $38.68

Peak Seller Pressure

2 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Peak +1 on 07/06

Buy-box price stayed between $24.44 and $38.68, largely stable over the period. It entered the period already $14.24 below MSRP ($38.68), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PPrestige Arc Supply

Last Jul 27 · $38.68 · 2 Buy Box Wins

Persistent (1)
1PWalmart.com

28d · avg $24.44 · 28 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$14.24

Severe · 36.8% below MSRP

Severe erosion — floor is $14.24 (36.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · 1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Walmart.com

1P · 28 wins · $24.44

Buy-box is controlled — Walmart.com (1P) leads with 28 wins at $24.44, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $24.44, which is 36.8% below MSRP ($38.68).

2

Prioritise enforcement action against Prestige Arc Supply, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $24.44, which is 36.8% below MSRP ($38.68).