Categories/Power Drills/Hyper Tough 12V Max Lithium-Ion Cordless 3/8-inch Drill Driver with 1.5Ah Battery, 99303
critical

Buy-box price is 36.8% below MSRP and a 1P seller controls the listing

Hyper Tough 12V Max Lithium-Ion Cordless 3/8-inch Drill Driver with 1.5Ah Battery, 99303

Hyper Tough 12V Max Lithium-Ion Cordless 3/8-inch Drill Driver with 1.5Ah Battery, 99303

Hyper Tough·
ID 366676178

The Hyper Tough 12V Max Lithium-Ion Cordless 3/8-inch Drill Driver with 1.5Ah Battery, 99303 was tracked for 30 day(s). During this period, the Buy Box price ranged from $24.44 to $38.68 against an MSRP/MAP of $38.68. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$24.44

MAX PRICE ($)

$38.68

AVG PRICE ($)

$25.39

EROSION (%)

36.81%

MSRP/MAP ($)

$38.68

Price erosion from MSRP
Severe36.81% below MSRP
MinimalModerateSevere

The product hit a low of $24.44, following a peak of $38.68 during the tracking period. Compared to its MSRP of $38.68, the floor price reflects a severe variance of 36.81% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

93%1P
1P · 1 seller, 93% share3P · 1 seller, 7% share
Sellers won
2 of 2tracked sellers
Changed hands
2 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$24.44
−$14.24 below MSRP
28d (93%)
36.81%
3PPrestige Arc Supply
New
$38.68
at MSRP
2d (7%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Hyper Tough 12V Max Lithium-Ion Cordless 3/8-inch Drill Driver with 1.5Ah Battery, 99303 is primarily held by Walmart.com (1P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $38.68
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak−$14.24$38.68 → $24.44
Price trendRecoveringBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price stayed between $24.44 and $38.68, largely stable over the period. It entered the period already $14.24 below MSRP ($38.68), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

critical
Price Erosion

$14.24

Severe36.8% below MSRP

Severe erosion — floor is $14.24 (36.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Walmart.com

Controlled1P · 28 wins

Buy-box is controlled — Walmart.com (1P) leads with 28 wins at $24.44, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $24.44, which is 36.8% below MSRP ($38.68).

2

Prioritise enforcement action against Prestige Arc Supply, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $24.44, which is 36.8% below MSRP ($38.68).

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