Categories/Power Drills/Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V
critical

Buy-box price is 19.8% below MSRP and a 3P seller controls the listing

Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V

Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V

Milwaukee·
ID B0FHHB214D

The Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V was tracked for 31 day(s). During this period, the Buy Box price ranged from $60.13 to $74.99 against an MSRP/MAP of $74.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$60.13

MAX PRICE ($)

$74.99

AVG PRICE ($)

$69.11

EROSION (%)

19.82%

MSRP/MAP ($)

$74.99

Price erosion from MSRP
Moderate19.82% below MSRP
MinimalModerateSevere

The product hit a low of $60.13, following a peak of $74.99 during the tracking period. Compared to its MSRP of $74.99, the floor price reflects a moderate variance of 19.82% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

87%3P
2P · 17 sellers, 13% share3P · 11 sellers, 87% share
Sellers won
4 of 28tracked sellers
Changed hands
7 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PMASS Depot· Top
New
$66.99
−$8.00 below MSRP
27d (87%)
10.67%
2PMA'supplier
New
$75.00
+$0.01 above MSRP
2d (6%)
-0.01%
2PGreyfield Co.
New
$75.00
+$0.01 above MSRP
1d (3%)
-0.01%
2PZG Shonin
New
$75.00
+$0.01 above MSRP
1d (3%)
-0.01%
3PGlobally Sourcing
New
$79.50
+$4.51 above MSRP
0d (0%)
-6.01%
2PIronleaf Partners
New
$64.67
−$10.32 below MSRP
0d (0%)
13.76%
3PRJR Surplus
New
$59.90
−$15.09 below MSRP
0d (0%)
20.12%
3PDR DISTRO
New
$69.14
−$5.85 below MSRP
0d (0%)
7.80%
3PSparkfish
New
$172.00
+$97.01 above MSRP
0d (0%)
-129.36%
3PShowTimeTools
New
$77.00
+$2.01 above MSRP
0d (0%)
-2.68%
3PTony's Tool Supply
New
$162.92
+$87.93 above MSRP
0d (0%)
-117.26%
2PDazzling Deals L.L.C
New
$172.00
+$97.01 above MSRP
0d (0%)
-129.36%
3PBoxYeah
New
$162.92
+$87.93 above MSRP
0d (0%)
-117.26%
2PLegolas Products
New
$74.49
−$0.50 below MSRP
0d (0%)
0.67%
2PTools Smart
New
$74.99
at MSRP
0d (0%)
0.00%
2PDR DISTRO
New
$90.00
+$15.01 above MSRP
0d (0%)
-20.02%
2PRaptor-Supply LLC
New
$72.00
−$2.99 below MSRP
0d (0%)
3.99%
3PHomestead Supply & More ✅
New
$160.23
+$85.24 above MSRP
0d (0%)
-113.67%
3PTriplenet Pricing INC
New
$143.74
+$68.75 above MSRP
0d (0%)
-91.68%
2PNibras Prime
New
$70.44
−$4.55 below MSRP
0d (0%)
6.07%
2PCrazy Crispum
New
$75.00
+$0.01 above MSRP
0d (0%)
-0.01%
2PJ farms
New
$72.00
−$2.99 below MSRP
0d (0%)
3.99%
2PJHTOOLSONLINE
New
$83.90
+$8.91 above MSRP
0d (0%)
-11.88%
2PNoorVogue
New
$67.99
−$7.00 below MSRP
0d (0%)
9.33%
2PRafay international
New
$70.00
−$4.99 below MSRP
0d (0%)
6.65%
3PKTS Unlimited
New
$65.09
−$9.90 below MSRP
0d (0%)
13.20%
2PAmazon Resale
New
$65.55
−$9.44 below MSRP
0d (0%)
12.59%
2Psupersonic supply
New
$80.00
+$5.01 above MSRP
0d (0%)
-6.68%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V is primarily held by MASS Depot (3P) with a 87% share, winning the Buy Box for 27 out of 31 tracked days. Only 4 of 28 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $74.99
Peak seller pressure22 sellers on Jul 8Highest count during tracking window
Price impact at peak−$11.85$71.98 → $60.13
Price trendRecoveringBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -3 net

Buy-box price fell to a floor of $60.13 before recovering to $74.48. It entered the period already $9.00 below MSRP ($74.99), before any crowding pressure arrived. Seller count peaked at 22 on 07/08, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

3 persistent 3P sellers actively cutting prices — driving ongoing erosion.

2 3P sellers exited the listing — channel cleanup signal.

New entrants (1)
Exited (9)
Persistent (18)

Key Findings

critical
Price Erosion

$14.86

Significant19.8% below MSRP

Significant erosion — floor is $14.86 (19.8%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

11 3P Sellers

Swarming+1 new · 9 exited

11 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

MASS Depot

Hijacked3P · 27 wins

MASS Depot (3P) dominates the buy box with 27 wins at $66.99, 10.7% below MAP — and escalating.

Recommended Actions
1

Audit distribution channels — 11 active 3P sellers detected, indicating widespread distribution issues.

2

Monitor buy-box ownership daily — 3P sellers captured 87.1% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against MASS Depot, the highest-frequency 3P buy-box winner.

4

Identify sellers below MAP — The lowest price has dropped to $60.13, which is 19.8% below MSRP ($74.99).

5

Escalate directly with Amazon — The lowest price has dropped to $59.90, which is 19.8% below MSRP ($74.99).

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