Buy-box price is 10.1% below MSRP and a 3P seller controls the listing
Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V
The Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V was tracked for 23 day(s). During this period, the Buy Box price ranged from $66.99 to $71.99 against an MSRP/MAP of $74.49. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$66.99
MAX PRICE ($)
$71.99
AVG PRICE ($)
$69.06
EROSION (%)
10.07%
MSRP/MAP ($)
$74.49
The product hit a low of $66.99, following a peak of $71.99 during the tracking period. Compared to its MSRP of $74.49, the floor price reflects a moderate variance of 10.07% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PMASS Depot· Top | New | $68.99 −$5.50 below MSRP | 21d (91%) | 7.38% |
2PZG Shonin | New | $71.81 −$2.68 below MSRP | 2d (9%) | 3.60% |
2PBrandNameOnly | New | $74.50 +$0.01 above MSRP | 0d (0%) | -0.01% |
3PSimpler Supply Co. | New | $68.94 −$5.55 below MSRP | 0d (0%) | 7.45% |
2PCCenter (We Record Serial Numbers) | New | $68.99 −$5.50 below MSRP | 0d (0%) | 7.38% |
2POur Great Treasure (SN Recorded) | New | $68.00 −$6.49 below MSRP | 0d (0%) | 8.71% |
1PAmazon.com | New | $129.00 +$54.51 above MSRP | 0d (0%) | -73.18% |
2PTools Smart | New | $79.00 +$4.51 above MSRP | 0d (0%) | -6.05% |
3PTriplenet Pricing INC | New | $89.99 +$15.50 above MSRP | 0d (0%) | -20.81% |
3PGlobally Sourcing | New | $72.00 −$2.49 below MSRP | 0d (0%) | 3.34% |
2PDR DISTRO | New | $71.81 −$2.68 below MSRP | 0d (0%) | 3.60% |
2PRafay international | New | $70.00 −$4.49 below MSRP | 0d (0%) | 6.03% |
3PSavings by Ed | New | $89.99 +$15.50 above MSRP | 0d (0%) | -20.81% |
2PLe & Bo | New | $103.48 +$28.99 above MSRP | 0d (0%) | -38.92% |
3PBoxYeah | New | $162.92 +$88.43 above MSRP | 0d (0%) | -118.71% |
2PDazzling Deals L.L.C | New | $89.99 +$15.50 above MSRP | 0d (0%) | -20.81% |
3PEquip Up Store | New | $68.99 −$5.50 below MSRP | 0d (0%) | 7.38% |
3PHugo's Online | New | $198.23 +$123.74 above MSRP | 0d (0%) | -166.12% |
2PSprings Distribution | New | $89.98 +$15.49 above MSRP | 0d (0%) | -20.79% |
3PShowTimeTools | New | $70.85 −$3.64 below MSRP | 0d (0%) | 4.89% |
2PPalm Distribution | New | $72.00 −$2.49 below MSRP | 0d (0%) | 3.34% |
3PSparkfish | New | $172.00 +$97.51 above MSRP | 0d (0%) | -130.90% |
2Psupersonic supply | New | $78.00 +$3.51 above MSRP | 0d (0%) | -4.71% |
2PNoorVogue | New | $75.67 +$1.18 above MSRP | 0d (0%) | -1.58% |
3PVoomi Supply | New | $165.68 +$91.19 above MSRP | 0d (0%) | -122.42% |
3PTony's Tool Supply | New | $162.92 +$88.43 above MSRP | 0d (0%) | -118.71% |
2PTrusted Tooling | New | $79.99 +$5.50 above MSRP | 0d (0%) | -7.38% |
2PNibras Prime | New | $71.81 −$2.68 below MSRP | 0d (0%) | 3.60% |
2PCOLOGO DREAM | New | $72.00 −$2.49 below MSRP | 0d (0%) | 3.34% |
2PMA'supplier | New | $71.81 −$2.68 below MSRP | 0d (0%) | 3.60% |
3PLasVegasSurplus | New | $68.89 −$5.60 below MSRP | 0d (0%) | 7.52% |
2PGreyfield Co. | New | $85.00 +$10.51 above MSRP | 0d (0%) | -14.11% |
2PMaxiGadgets, Inc | New | $74.50 +$0.01 above MSRP | 0d (0%) | -0.01% |
2PCrazy Crispum | New | $71.81 −$2.68 below MSRP | 0d (0%) | 3.60% |
The Buy Box for Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V is primarily held by MASS Depot (3P) with a 91% share, winning the Buy Box for 21 out of 23 tracked days. Only 2 of 34 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $66.99 and $71.99, largely stable over the period. It entered the period already $7.50 below MSRP ($74.49), before any crowding pressure arrived. Seller count peaked at 30 on 09/28 — adding +4 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 23-day tracking period
5 persistent 3P sellers actively cutting prices — driving ongoing erosion.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$7.50
Significant erosion — floor is $7.50 (10.1%) below MSRP; the pricing anchor is under real pressure.
13 3P Sellers
13 3P sellers are swarming this listing — heavily contested.
MASS Depot
MASS Depot (3P) dominates the buy box with 21 wins at $68.99, 7.4% below MAP — though pressure is easing.
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