Categories/Power Drills/Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V

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amazon.comID B0FHHB214D
Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V

Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V

Milwaukee

The Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $60.13 to $74.99 against an MSRP/MAP of $74.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$60.13

MAX PRICE ($)

$74.99

AVG PRICE ($)

$69.11

MODERATE EROSION

19.82%

MSRP/MAP ($)

$74.99

Price erosion from MSRP19.82% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $74.48, following a peak of $74.99 during the tracking period. Compared to its MSRP of $74.99, the current price reflects a minimal variance of 0.7% erosion.

Buy Box Distribution

Buy Box Share

2P13% · 4d
3P87% · 27d

3P leads with 87% of Buy Box days

2P 17 sellers3P 11 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
3PMASS Depot· Top
New
$66.99
$8.00
27(87%)
10.67%
2PMA'supplier
New
$75.00
+$0.01
2(6%)
-0.01%
2PGreyfield Co.
New
$75.00
+$0.01
1(3%)
-0.01%
2PZG Shonin
New
$75.00
+$0.01
1(3%)
-0.01%
2PNibras Prime
New
$70.44
$4.55
0(0%)
6.07%
3PRJR Surplus
New
$59.90
$15.09
0(0%)
20.12%
3PDR DISTRO
New
$69.14
$5.85
0(0%)
7.80%
3PTony's Tool Supply
New
$162.92
+$87.93
0(0%)
-117.26%
2PDazzling Deals L.L.C
New
$172.00
+$97.01
0(0%)
-129.36%
3PKTS Unlimited
New
$65.09
$9.90
0(0%)
13.20%
2PRaptor-Supply LLC
New
$72.00
$2.99
0(0%)
3.99%
2PAmazon Resale
New
$65.55
$9.44
0(0%)
12.59%
3PGlobally Sourcing
New
$79.50
+$4.51
0(0%)
-6.01%
3PShowTimeTools
New
$77.00
+$2.01
0(0%)
-2.68%
3PBoxYeah
New
$162.92
+$87.93
0(0%)
-117.26%
2PTools Smart
New
$74.99
+$0.00
0(0%)
0.00%
2PCrazy Crispum
New
$75.00
+$0.01
0(0%)
-0.01%
2PLegolas Products
New
$74.49
$0.50
0(0%)
0.67%
2PNoorVogue
New
$67.99
$7.00
0(0%)
9.33%
2PDR DISTRO
New
$90.00
+$15.01
0(0%)
-20.02%
3PHomestead Supply & More ✅
New
$160.23
+$85.24
0(0%)
-113.67%
3PTriplenet Pricing INC
New
$143.74
+$68.75
0(0%)
-91.68%
2PJHTOOLSONLINE
New
$83.90
+$8.91
0(0%)
-11.88%
3PSparkfish
New
$172.00
+$97.01
0(0%)
-129.36%
2PRafay international
New
$70.00
$4.99
0(0%)
6.65%
2PIronleaf Partners
New
$64.67
$10.32
0(0%)
13.76%
2PJ farms
New
$72.00
$2.99
0(0%)
3.99%
2Psupersonic supply
New
$80.00
+$5.01
0(0%)
-6.68%
The Buy Box for Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V is primarily held by MASS Depot (3P) with a 87% share, winning the Buy Box for 27 out of 31 tracked days. Only 4 of 28 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $74.99

Peak Seller Pressure

22 sellers on Jul 8

Dropped to $60.13

Price Impact At Peak

$11.85 drop

$71.98$60.13

Price Trend

Recovering

12.0% recovery vs floor

Seller Proliferation

Stable

-0.1/day avg · -3 net

Peak +2 on 07/16

Buy-box price fell to a floor of $60.13 before recovering to $74.48. It entered the period already $9.00 below MSRP ($74.99), before any crowding pressure arrived. Seller count peaked at 22 on 07/08, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 3 persistent 3P sellers actively cutting prices — driving ongoing erosion.
New Entrants (1)
2PDR DISTRO

Since Jul 31 · $90.00 · 0 Buy Box Wins

Exited (9)
2PNibras Prime

Last Jul 28 · $70.44 · 0 Buy Box Wins

2PDazzling Deals L.L.C

Last Jul 25 · $172.00 · 0 Buy Box Wins

2PIronleaf Partners

Last Jul 25 · $64.67 · 0 Buy Box Wins

2PJ farms

Last Jul 10 · $72.00 · 0 Buy Box Wins

2PRaptor-Supply LLC

Last Jul 19 · $72.00 · 0 Buy Box Wins

3PDR DISTRO

Last Jul 28 · $69.14 · 0 Buy Box Wins

2PNoorVogue

Last Jul 10 · $67.99 · 0 Buy Box Wins

2PAmazon Resale

Last Jul 16 · $65.55 · 0 Buy Box Wins

3PRJR Surplus

Last Jul 8 · $59.90 · 0 Buy Box Wins

Persistent (18)
3PMASS Depot

31d · avg $70.26 · 27 Buy Box Wins · ↓ falling

2PMA'supplier

31d · avg $80.28 · 2 Buy Box Wins · ↑ rising

2PGreyfield Co.

31d · avg $73.78 · 1 Buy Box Wins · ↑ rising

2PZG Shonin

30d · avg $85.43 · 1 Buy Box Wins · ↑ rising

3PBoxYeah

31d · avg $162.92 · 0 Buy Box Wins · stable

2PTools Smart

31d · avg $73.10 · 0 Buy Box Wins · stable

2PCrazy Crispum

31d · avg $71.95 · 0 Buy Box Wins · ↑ rising

3PHomestead Supply & More ✅

31d · avg $160.23 · 0 Buy Box Wins · stable

3PTriplenet Pricing INC

31d · avg $145.83 · 0 Buy Box Wins · ↓ falling

3PGlobally Sourcing

31d · avg $75.14 · 0 Buy Box Wins · ↑ rising

3PTony's Tool Supply

31d · avg $162.92 · 0 Buy Box Wins · stable

3PSparkfish

31d · avg $172.00 · 0 Buy Box Wins · stable

2PRafay international

30d · avg $71.10 · 0 Buy Box Wins · ↓ falling

2PJHTOOLSONLINE

30d · avg $83.98 · 0 Buy Box Wins · stable

3PShowTimeTools

28d · avg $92.24 · 0 Buy Box Wins · ↓ falling

3PKTS Unlimited

19d · avg $65.09 · 0 Buy Box Wins · stable

2Psupersonic supply

11d · avg $69.73 · 0 Buy Box Wins · ↑ rising

2PLegolas Products

8d · avg $70.82 · 0 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$14.86

Significant · 19.8% below MSRP

Significant erosion — floor is $14.86 (19.8%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

11 3P sellers

Swarming · +1 new · 9 exited

11 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

MASS Depot

3P · 27 wins · $66.99

MASS Depot (3P) dominates the buy box with 27 wins at $66.99, 10.7% below MAP — and escalating.

Recommended Actions
1

Audit distribution channels — 11 active 3P sellers detected, indicating widespread distribution issues.

2

Monitor buy-box ownership daily — 3P sellers captured 87.1% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against MASS Depot, the highest-frequency 3P buy-box winner.

4

Identify sellers below MAP — The lowest price has dropped to $60.13, which is 19.8% below MSRP ($74.99).

5

Escalate directly with Amazon — The lowest price has dropped to $59.90, which is 19.8% below MSRP ($74.99).