Categories/Power Drills/Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V

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amazon.comID B0FHHB214D
Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V

Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V

Milwaukee

The Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $65.09 to $85.96 against an MSRP/MAP of $85.96. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$65.09

MAX PRICE ($)

$85.96

AVG PRICE ($)

$70.16

SEVERE EROSION

24.28%

MSRP/MAP ($)

$85.96

Price erosion from MSRP24.28% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $74.90, following a peak of $85.96 during the tracking period. Compared to its MSRP of $85.96, the current price reflects a moderate variance of 12.9% erosion.

Buy Box Distribution

Buy Box Share

2P69% · 20d
3P31% · 9d

2P leads with 69% of Buy Box days

2P 21 sellers3P 14 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PIronleaf Partners· Top
New
$120.00
+$34.04
10(34%)
-39.60%
2PTools Smart
New
$75.00
−$10.96
4(14%)
12.75%
3PShowTimeTools
New
$107.55
+$21.59
3(10%)
-25.12%
2PMA'supplier
New
$74.99
−$10.97
3(10%)
12.76%
3PKTS Unlimited
New
$65.09
−$20.87
2(7%)
24.28%
2PDazzling Deals L.L.C
New
$172.00
+$86.04
1(3%)
-100.09%
3PKTS Enterprise
New
$69.99
−$15.97
1(3%)
18.58%
2PGreyfield Co.
New
$74.99
−$10.97
1(3%)
12.76%
3PFind it at the Bay
New
$83.99
−$1.97
1(3%)
2.29%
2PRaptor-Supply LLC
New
$109.99
+$24.03
1(3%)
-27.95%
3PMASS Depot
New
$74.90
−$11.06
1(3%)
12.87%
3PHOSALESHOP
New
$83.99
−$1.97
1(3%)
2.29%
2PLR Express
New
$65.99
−$19.97
0(0%)
23.23%
3PSupplyDeals
New
$82.73
−$3.23
0(0%)
3.76%
2PJHTOOLSONLINE
New
$83.99
−$1.97
0(0%)
2.29%
3PThe Factory Depot
New
$168.38
+$82.42
0(0%)
-95.88%
2PZG Shonin
New
$99.99
+$14.03
0(0%)
-16.32%
2PTrusted Tooling
New
$69.00
−$16.96
0(0%)
19.73%
2PJ farms
New
$72.00
−$13.96
0(0%)
16.24%
3PBoxYeah
New
$162.92
+$76.96
0(0%)
-89.53%
3PTony's Tool Supply
New
$162.92
+$76.96
0(0%)
-89.53%
3PSparkfish
New
$172.00
+$86.04
0(0%)
-100.09%
2POur Great Treasure (SN Recorded)
New
$68.00
−$17.96
0(0%)
20.89%
2PForged Standard
New
$66.50
−$19.46
0(0%)
22.64%
2PKTS Enterprise
New
$65.99
−$19.97
0(0%)
23.23%
2PCrazy Crispum
New
$72.00
−$13.96
0(0%)
16.24%
2PCCenter (We Record Serial Numbers)
New
$69.00
−$16.96
0(0%)
19.73%
2PBeyondSupplies
New
$130.00
+$44.04
0(0%)
-51.23%
2PPalm Distribution
New
$65.99
−$19.97
0(0%)
23.23%
3PHomestead Supply & More ✅
New
$160.23
+$74.27
0(0%)
-86.40%
2PAlmostNewTools
New
$53.35
−$32.61
0(0%)
37.94%
2PRafay international
New
$75.00
−$10.96
0(0%)
12.75%
3PTriplenet Pricing INC
New
$154.12
+$68.16
0(0%)
-79.29%
3PGlobally Sourcing
New
$65.99
−$19.97
0(0%)
23.23%
2PNibras Prime
New
$75.00
−$10.96
0(0%)
12.75%
The Buy Box for Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver,12V is primarily held by Ironleaf Partners (2P) with a 34% share, winning the Buy Box for 10 out of 29 tracked days. Only 12 of 35 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $85.96

Peak Seller Pressure

22 sellers on Jun 28

Price held at $71.92

Price Trend

Recovering

Seller Proliferation

↑ Accelerating

+0.11/day avg · +3 net

Peak +2 on 06/03

Buy-box price fell to a floor of $65.09 before recovering to $74.90. It entered the period already $15.97 below MSRP ($85.96), before any crowding pressure arrived. Seller count peaked at 22 on 06/28, with pressure still building — adding +3 net sellers over the full period. Seller pressure is building — new entrants are arriving faster than they're leaving.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
  • 12 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (12)
3PHOSALESHOP

Last Jun 9 · $83.99 · 1 Buy Box Wins

3PFind it at the Bay

Last Jun 7 · $83.99 · 1 Buy Box Wins

3PKTS Enterprise

Last Jun 2 · $69.99 · 1 Buy Box Wins

2PCCenter (We Record Serial Numbers)

Last Jun 24 · $69.00 · 0 Buy Box Wins

2PTrusted Tooling

Last Jun 26 · $69.00 · 0 Buy Box Wins

2PKTS Enterprise

Last Jun 10 · $65.99 · 0 Buy Box Wins

3PSupplyDeals

Last Jun 6 · $82.73 · 0 Buy Box Wins

2PPalm Distribution

Last Jun 10 · $65.99 · 0 Buy Box Wins

2PLR Express

Last Jun 10 · $65.99 · 0 Buy Box Wins

2PAlmostNewTools

Last Jun 18 · $53.35 · 0 Buy Box Wins

2PBeyondSupplies

Last Jun 3 · $130.00 · 0 Buy Box Wins

2POur Great Treasure (SN Recorded)

Last Jun 26 · $68.00 · 0 Buy Box Wins

Persistent (23)
2PIronleaf Partners

23d · avg $91.91 · 10 Buy Box Wins · stable

2PTools Smart

21d · avg $74.05 · 4 Buy Box Wins · ↓ falling

3PShowTimeTools

29d · avg $88.56 · 3 Buy Box Wins · ↓ falling

2PMA'supplier

15d · avg $88.02 · 3 Buy Box Wins · ↓ falling

3PKTS Unlimited

16d · avg $65.09 · 2 Buy Box Wins · stable

2PDazzling Deals L.L.C

29d · avg $157.81 · 1 Buy Box Wins · ↑ rising

2PGreyfield Co.

27d · avg $74.68 · 1 Buy Box Wins · ↓ falling

2PRaptor-Supply LLC

14d · avg $81.15 · 1 Buy Box Wins · ↑ rising

3PMASS Depot

6d · avg $70.45 · 1 Buy Box Wins · ↑ rising

3PBoxYeah

29d · avg $162.92 · 0 Buy Box Wins · stable

3PTony's Tool Supply

29d · avg $162.92 · 0 Buy Box Wins · stable

3PHomestead Supply & More ✅

29d · avg $160.35 · 0 Buy Box Wins · stable

3PTriplenet Pricing INC

29d · avg $148.34 · 0 Buy Box Wins · stable

3PGlobally Sourcing

29d · avg $77.53 · 0 Buy Box Wins · ↓ falling

3PThe Factory Depot

28d · avg $168.38 · 0 Buy Box Wins · stable

3PSparkfish

27d · avg $172.00 · 0 Buy Box Wins · stable

2PZG Shonin

22d · avg $95.56 · 0 Buy Box Wins · stable

2PJHTOOLSONLINE

21d · avg $83.99 · 0 Buy Box Wins · stable

2PCrazy Crispum

9d · avg $78.71 · 0 Buy Box Wins · ↓ falling

2PRafay international

7d · avg $75.00 · 0 Buy Box Wins · stable

2PJ farms

6d · avg $72.00 · 0 Buy Box Wins · stable

2PNibras Prime

6d · avg $70.69 · 0 Buy Box Wins · ↑ rising

2PForged Standard

3d · avg $68.31 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$20.87

Severe · 24.3% below MSRP

Severe erosion — floor is $20.87 (24.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

14 3P sellers

Swarming · 12 exited

14 3P sellers are swarming this listing — heavily contested.

Buy Box

Ironleaf Partners

2P · 10 wins · $120.00

Ironleaf Partners (2P) dominates the buy box with 10 wins at $120.00 — though pressure is easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $65.09, which is 24.3% below MSRP ($85.96).

2

Audit distribution channels — 14 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 31.0% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against ShowTimeTools, the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 24.3% below MSRP ($85.96).