Buy-box price is 27.9% below MSRP and a 3P seller controls the listing
Milwaukee M18 FUEL 1/2" Hammer Drill Driver Compact
The Milwaukee M18 FUEL 1/2" Hammer Drill Driver Compact was tracked for 30 day(s). During this period, the Buy Box price ranged from $164.99 to $179.00 against an MSRP/MAP of $229.00. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$164.99
MAX PRICE ($)
$179.00
AVG PRICE ($)
$177.87
EROSION (%)
27.95%
MSRP/MAP ($)
$229.00
The product hit a low of $164.99, following a peak of $179.00 during the tracking period. Compared to its MSRP of $229.00, the floor price reflects a severe variance of 27.95% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PUnivaDeals· Top | New | $179.00 −$50.00 below MSRP | 21d (70%) | 21.83% |
3PDEALS BY MARK LLC | New | $179.00 −$50.00 below MSRP | 3d (10%) | 21.83% |
2PQuick fast shipping | New | $179.00 −$50.00 below MSRP | 3d (10%) | 21.83% |
3PWestC Pro Tools | New | $164.99 −$64.01 below MSRP | 3d (10%) | 27.95% |
3PATAFA | New | $301.53 +$72.53 above MSRP | 0d (0%) | -31.67% |
3PTriplenet Pricing | New | $195.15 −$33.85 below MSRP | 0d (0%) | 14.78% |
3PDealerShop Inc. | New | $280.74 +$51.74 above MSRP | 0d (0%) | -22.59% |
3PThe Factory Depot | New | $282.74 +$53.74 above MSRP | 0d (0%) | -23.47% |
3PHome Essentials Direct | New | $267.20 +$38.20 above MSRP | 0d (0%) | -16.68% |
3PVoomi Supply | New | $272.64 +$43.64 above MSRP | 0d (0%) | -19.06% |
3PCOZZY SHOPPING INC | New | $226.00 −$3.00 below MSRP | 0d (0%) | 1.31% |
3PKART IT | New | $268.28 +$39.28 above MSRP | 0d (0%) | -17.15% |
The Buy Box for Milwaukee M18 FUEL 1/2" Hammer Drill Driver Compact is primarily held by UnivaDeals (3P) with a 70% share, winning the Buy Box for 21 out of 30 tracked days. Only 4 of 12 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $164.99 and $179.00, largely stable over the period. It entered the period already $50.00 below MSRP ($229.00), before any crowding pressure arrived. Seller count peaked at 9 on 07/01, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
5 3P sellers exited the listing — channel cleanup signal.
6 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$64.01
Severe erosion — floor is $64.01 (27.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
11 3P Sellers
11 3P sellers are swarming this listing — heavily contested.
UnivaDeals
UnivaDeals (3P) dominates the buy box with 21 wins at $179.00, 21.8% below MAP — and escalating.
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