Buy-box price is 32.3% below MSRP and a 2P seller controls the listing
Milwaukee M18 FUEL 1/2" Hammer Drill Driver Compact
The Milwaukee M18 FUEL 1/2" Hammer Drill Driver Compact was tracked for 21 day(s). During this period, the Buy Box price ranged from $155.00 to $179.00 against an MSRP/MAP of $229.00. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$155.00
MAX PRICE ($)
$179.00
AVG PRICE ($)
$158.74
EROSION (%)
32.31%
MSRP/MAP ($)
$229.00
The product hit a low of $155.00, following a peak of $179.00 during the tracking period. Compared to its MSRP of $229.00, the floor price reflects a severe variance of 32.31% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PJTI USA· Top | New | $159.00 −$70.00 below MSRP | 9d (43%) | 30.57% |
2Plator sales group | New | $155.00 −$74.00 below MSRP | 8d (38%) | 32.31% |
3PUnivaDeals | New | $153.00 −$76.00 below MSRP | 3d (14%) | 33.19% |
2PDazzling Deals L.L.C | New | $156.00 −$73.00 below MSRP | 1d (5%) | 31.88% |
3PWestC Pro Tools | New | $159.99 −$69.01 below MSRP | 0d (0%) | 30.14% |
2PQuick fast shipping | New | $179.00 −$50.00 below MSRP | 0d (0%) | 21.83% |
3PDEALS BY MARK LLC | New | $179.00 −$50.00 below MSRP | 0d (0%) | 21.83% |
3PEastCoastEntities | New | $153.00 −$76.00 below MSRP | 0d (0%) | 33.19% |
3PCOZZY SHOPPING INC | New | $211.47 −$17.53 below MSRP | 0d (0%) | 7.66% |
3PUnited Seller | New | $165.00 −$64.00 below MSRP | 0d (0%) | 27.95% |
3PEast Coast Entities LLC | New | $153.00 −$76.00 below MSRP | 0d (0%) | 33.19% |
3PNext Level Auto Repair | New | $199.99 −$29.01 below MSRP | 0d (0%) | 12.67% |
The Buy Box for Milwaukee M18 FUEL 1/2" Hammer Drill Driver Compact is primarily held by JTI USA (2P) with a 43% share, winning the Buy Box for 9 out of 21 tracked days. Only 4 of 12 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $155.00 and $179.00, largely stable over the period. It entered the period already $69.01 below MSRP ($229.00), before any crowding pressure arrived. Seller count peaked at 11 on 09/25 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 21-day tracking period
1 new 3P seller entered below MAP — immediate pricing pressure risk.
2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
No sellers exited in recent period
Key Findings
critical$74.00
Severe erosion — floor is $74.00 (32.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
8 3P Sellers
8 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.
JTI USA
3P sellers win the buy box 14.3% of the time; UnivaDeals leads with 3 days at $153.00 (33.2% below MAP) — easing.
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