Buy-box price is 44.9% below MSRP and a 2P seller controls the listing

The Pink Cordless Drill Set, 12V Power Drill Set Electric Screwdriver Driver Tool Kit for Women, 3/8" Keyless Chuck 1 Battery & Charger with Storage bag" was tracked for 21 day(s). During this period, the Buy Box price ranged from $26.99 to $27.99 against an MSRP/MAP of $48.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$26.99
MAX PRICE ($)
$27.99
AVG PRICE ($)
$27.51
EROSION (%)
44.91%
MSRP/MAP ($)
$48.99
The product hit a low of $26.99, following a peak of $27.99 during the tracking period. Compared to its MSRP of $48.99, the floor price reflects a severe variance of 44.91% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PHOEY INC· Top | New | $27.99 −$21.00 below MSRP | 21d (100%) | 42.87% |
The Buy Box for Pink Cordless Drill Set, 12V Power Drill Set Electric Screwdriver Driver Tool Kit for Women, 3/8" Keyless Chuck 1 Battery & Charger with Storage bag" is primarily held by HOEY INC (2P) with a 100% share, winning the Buy Box for 21 out of 21 tracked days.
Buy-box price stayed between $26.99 and $27.99, largely stable over the period. It entered the period already $22.00 below MSRP ($48.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Sep 28 vs last 3 days of 21-day tracking period
No new sellers in recent period
No sellers exited in recent period
$22.00
Severe erosion — floor is $22.00 (44.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
HOEY INC
Buy-box is controlled — HOEY INC (2P) leads with 21 wins at $27.99, and 3P interference is minimal.
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