Categories/Power Drills/Pink Cordless Drill Set, 12V Power Drill Set Electric Screwdriver Driver Tool Kit for Women, 3/8" Keyless Chuck 1 Battery & Charger with Storage bag"
critical

Buy-box price is 50.4% below MSRP and a 2P seller controls the listing

Pink Cordless Drill Set, 12V Power Drill Set Electric Screwdriver Driver Tool Kit for Women, 3/8" Keyless Chuck 1 Battery & Charger with Storage bag"

Pink Cordless Drill Set, 12V Power Drill Set Electric Screwdriver Driver Tool Kit for Women, 3/8" Keyless Chuck 1 Battery & Charger with Storage bag"

Hoey·
ID 12433071324

The Pink Cordless Drill Set, 12V Power Drill Set Electric Screwdriver Driver Tool Kit for Women, 3/8" Keyless Chuck 1 Battery & Charger with Storage bag" was tracked for 30 day(s). During this period, the Buy Box price ranged from $24.29 to $27.99 against an MSRP/MAP of $48.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$24.29

MAX PRICE ($)

$27.99

AVG PRICE ($)

$26.93

EROSION (%)

50.42%

MSRP/MAP ($)

$48.99

Price erosion from MSRP
Severe50.42% below MSRP
MinimalModerateSevere

The product hit a low of $24.29, following a peak of $27.99 during the tracking period. Compared to its MSRP of $48.99, the floor price reflects a severe variance of 50.42% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

60%2P
2P · 1 seller, 60% share3P · 1 seller, 40% share
Sellers won
2 of 2tracked sellers
Changed hands
1 timeover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PHOEY INC· Top
New
$26.99
−$22.00 below MSRP
18d (60%)
44.91%
3PHOEY INC· Top
New
$27.99
−$21.00 below MSRP
12d (40%)
42.87%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Pink Cordless Drill Set, 12V Power Drill Set Electric Screwdriver Driver Tool Kit for Women, 3/8" Keyless Chuck 1 Battery & Charger with Storage bag" is primarily held by HOEY INC (2P) with a 60% share, winning the Buy Box for 18 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $48.99
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$21.00$48.99 → $27.99
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $24.29 and $27.99, largely stable over the period. It entered the period already $21.00 below MSRP ($48.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

critical
Price Erosion

$24.70

Severe50.4% below MSRP

Severe erosion — floor is $24.70 (50.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

HOEY INC

Hijacked2P · 18 wins

HOEY INC (2P) dominates the buy box with 18 wins at $26.99, 44.9% below MAP — though pressure is easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $24.29, which is 50.4% below MSRP ($48.99).

2

Monitor buy-box ownership daily — 3P sellers captured 40.0% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against HOEY INC, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $24.29, which is 50.4% below MSRP ($48.99).

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