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Hoey
The Pink Cordless Drill Set, 12V Power Drill Set Electric Screwdriver Driver Tool Kit for Women, 3/8" Keyless Chuck 1 Battery & Charger with Storage bag" was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $24.29 to $27.99 against an MSRP/MAP of $48.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$24.29
MAX PRICE ($)
$27.99
AVG PRICE ($)
$26.93
SEVERE EROSION
50.42%
MSRP/MAP ($)
$48.99
The product is currently selling at $26.99, following a peak of $27.99 during the tracking period. Compared to its MSRP of $48.99, the current price reflects a severe variance of 44.9% erosion.
Buy Box Share
2P leads with 60% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PHOEY INC· Top | New | $26.99 −$22.00 | 18(60%) | 44.91% |
3PHOEY INC· Top | New | $27.99 −$21.00 | 12(40%) | 42.87% |
Peak Seller Pressure
1 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price stayed between $24.29 and $27.99, largely stable over the period. It entered the period already $21.00 below MSRP ($48.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
Watchlist
No new sellers in recent period.
Last Jul 14 · $27.99 · 12 Buy Box Wins
18d · avg $27.66 · 18 Buy Box Wins · ↓ falling
$24.70
Severe · 50.4% below MSRP
Severe erosion — floor is $24.70 (50.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled · 1 exited
3P activity is limited to 1 seller — controlled, though 1 have since exited.
HOEY INC
2P · 18 wins · $26.99
HOEY INC (2P) dominates the buy box with 18 wins at $26.99, 44.9% below MAP — though pressure is easing.
Immediate pricing intervention required — The lowest price has dropped to $24.29, which is 50.4% below MSRP ($48.99).
Monitor buy-box ownership daily — 3P sellers captured 40.0% of buy-box snapshots across the tracking period.
Prioritise enforcement action against HOEY INC, the highest-frequency 3P buy-box winner.
Escalate directly with Walmart — The lowest price has dropped to $24.29, which is 50.4% below MSRP ($48.99).