Buy-box price is 25.0% below MSRP and a 2P seller controls the listing

The Power Drill Cordless: DEKO PRO Pink Cordless Drill 20V Electric Power Drill Set Tool for Women Drills Cordless with Battery and Charger Drill Driver 20 Volt Drill Driver Kit was tracked for 30 day(s). During this period, the Buy Box price ranged from $26.99 to $29.99 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$26.99
MAX PRICE ($)
$29.99
AVG PRICE ($)
$29.69
EROSION (%)
25.01%
MSRP/MAP ($)
$35.99
The product hit a low of $26.99, following a peak of $29.99 during the tracking period. Compared to its MSRP of $35.99, the floor price reflects a severe variance of 25.01% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PDEKO TOOLS· Top | New | $29.99 −$6.00 below MSRP | 28d (93%) | 16.67% |
3PDEKO TOOLS· Top | New | $29.99 −$6.00 below MSRP | 2d (7%) | 16.67% |
The Buy Box for Power Drill Cordless: DEKO PRO Pink Cordless Drill 20V Electric Power Drill Set Tool for Women Drills Cordless with Battery and Charger Drill Driver 20 Volt Drill Driver Kit is primarily held by DEKO TOOLS (2P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Buy-box price stayed between $26.99 and $29.99, largely stable over the period. It entered the period already $6.00 below MSRP ($35.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 new 3P seller entered below MAP — immediate pricing pressure risk.
No sellers exited in recent period
$9.00
Severe erosion — floor is $9.00 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled with 1 new entrant recently.
DEKO TOOLS
Buy-box is controlled — DEKO TOOLS (2P) leads with 28 wins at $29.99, and 3P interference is minimal.
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