Categories/Power Drills/Power Drill Cordless: DEKO PRO Pink Cordless Drill 20V Electric Power Drill Set Tool for Women Drills Cordless with Battery and Charger Drill Driver 20 Volt Drill Driver Kit
at risk

Buy-box price is 25.0% below MSRP and a 2P seller controls the listing

The Power Drill Cordless: DEKO PRO Pink Cordless Drill 20V Electric Power Drill Set Tool for Women Drills Cordless with Battery and Charger Drill Driver 20 Volt Drill Driver Kit was tracked for 30 day(s). During this period, the Buy Box price ranged from $26.99 to $29.99 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$26.99

MAX PRICE ($)

$29.99

AVG PRICE ($)

$29.69

EROSION (%)

25.01%

MSRP/MAP ($)

$35.99

Price erosion from MSRP
Severe25.01% below MSRP
MinimalModerateSevere

The product hit a low of $26.99, following a peak of $29.99 during the tracking period. Compared to its MSRP of $35.99, the floor price reflects a severe variance of 25.01% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

93%2P
2P · 1 seller, 93% share3P · 1 seller, 7% share
Sellers won
2 of 2tracked sellers
Changed hands
1 timeover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PDEKO TOOLS· Top
New
$29.99
−$6.00 below MSRP
28d (93%)
16.67%
3PDEKO TOOLS· Top
New
$29.99
−$6.00 below MSRP
2d (7%)
16.67%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Power Drill Cordless: DEKO PRO Pink Cordless Drill 20V Electric Power Drill Set Tool for Women Drills Cordless with Battery and Charger Drill Driver 20 Volt Drill Driver Kit is primarily held by DEKO TOOLS (2P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $35.99
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$6.00$35.99$29.99
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $26.99 and $29.99, largely stable over the period. It entered the period already $6.00 below MSRP ($35.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 new 3P seller entered below MAP — immediate pricing pressure risk.

New entrants (1)
Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$9.00

Severe25.0% below MSRP

Severe erosion — floor is $9.00 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled+1 new

3P activity is limited to 1 seller — controlled with 1 new entrant recently.

Buy Box

DEKO TOOLS

Controlled2P · 28 wins

Buy-box is controlled — DEKO TOOLS (2P) leads with 28 wins at $29.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $26.99, which is 25.0% below MSRP ($35.99).

2

Prioritise enforcement action against DEKO TOOLS, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $26.99, which is 25.0% below MSRP ($35.99).

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