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Bihoo
The Purple Cordless Drill 12V ,Electric Power Driver Kit,with Drills Bits Set,LED,2 Variable Speed for Home DIY was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $22.19 to $44.99 against an MSRP/MAP of $44.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$22.19
MAX PRICE ($)
$44.99
AVG PRICE ($)
$25.17
SEVERE EROSION
50.68%
MSRP/MAP ($)
$44.99
The product is currently selling at $22.26, following a peak of $44.99 during the tracking period. Compared to its MSRP of $44.99, the current price reflects a severe variance of 50.5% erosion.
Buy Box Share
2P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PBIHOO shop· Top | New | $22.26 −$22.73 | 30(100%) | 50.52% |
Peak Seller Pressure
1 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price stayed between $22.19 and $44.99, largely stable over the period. It entered the period already $22.80 below MSRP ($44.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
30d · avg $25.17 · 30 Buy Box Wins · stable
$22.80
Severe · 50.7% below MSRP
Severe erosion — floor is $22.80 (50.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean
No 3P sellers detected — the channel is clean.
BIHOO shop
2P · 30 wins · $22.26
Buy-box is controlled — BIHOO shop (2P) leads with 30 wins at $22.26, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $22.19, which is 50.7% below MSRP ($44.99).
Escalate directly with Walmart — The lowest price has dropped to $22.19, which is 50.7% below MSRP ($44.99).