Categories/Power Drills/Purple Cordless Drill 12V ,Electric Power Driver Kit,with Drills Bits Set,LED,2 Variable Speed for Home DIY
critical

Buy-box price is 50.7% below MSRP and a 2P seller controls the listing

Purple Cordless Drill 12V ,Electric Power Driver Kit,with Drills Bits Set,LED,2 Variable Speed for Home DIY

Purple Cordless Drill 12V ,Electric Power Driver Kit,with Drills Bits Set,LED,2 Variable Speed for Home DIY

Bihoo·
ID 19181022638

The Purple Cordless Drill 12V ,Electric Power Driver Kit,with Drills Bits Set,LED,2 Variable Speed for Home DIY was tracked for 30 day(s). During this period, the Buy Box price ranged from $22.19 to $44.99 against an MSRP/MAP of $44.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$22.19

MAX PRICE ($)

$44.99

AVG PRICE ($)

$25.17

EROSION (%)

50.68%

MSRP/MAP ($)

$44.99

Price erosion from MSRP
Severe50.68% below MSRP
MinimalModerateSevere

The product hit a low of $22.19, following a peak of $44.99 during the tracking period. Compared to its MSRP of $44.99, the floor price reflects a severe variance of 50.68% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PBIHOO shop· Top
New
$22.26
−$22.73 below MSRP
30d (100%)
50.52%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purple Cordless Drill 12V ,Electric Power Driver Kit,with Drills Bits Set,LED,2 Variable Speed for Home DIY is primarily held by BIHOO shop (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $44.99
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$22.80$44.99 → $22.19
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $22.19 and $44.99, largely stable over the period. It entered the period already $22.80 below MSRP ($44.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$22.80

Severe50.7% below MSRP

Severe erosion — floor is $22.80 (50.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

BIHOO shop

Controlled2P · 30 wins

Buy-box is controlled — BIHOO shop (2P) leads with 30 wins at $22.26, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $22.19, which is 50.7% below MSRP ($44.99).

2

Escalate directly with Walmart — The lowest price has dropped to $22.19, which is 50.7% below MSRP ($44.99).

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