Buy-box price is 37.5% below MSRP and a 3P seller controls the listing
The TLGREEN 12V Cordless Drill Tool set - 139 Piece, 2Ah Battery, 2-Speed Adjustable Power & Rapid Charging Magnetic drill, Home Tool Kit for DIY, Repairs, Gift for Father, Husband, Friend, Red was tracked for 21 day(s). During this period, the Buy Box price ranged from $49.99 to $52.99 against an MSRP/MAP of $79.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$49.99
MAX PRICE ($)
$52.99
AVG PRICE ($)
$50.28
EROSION (%)
37.50%
MSRP/MAP ($)
$79.99
The product hit a low of $49.99, following a peak of $52.99 during the tracking period. Compared to its MSRP of $79.99, the floor price reflects a severe variance of 37.50% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PTLGREEN Direct· Top | New | $49.99 −$30.00 below MSRP | 16d (76%) | 37.50% |
2PTLGREEN Direct· Top | New | $49.99 −$30.00 below MSRP | 5d (24%) | 37.50% |
The Buy Box for TLGREEN 12V Cordless Drill Tool set - 139 Piece, 2Ah Battery, 2-Speed Adjustable Power & Rapid Charging Magnetic drill, Home Tool Kit for DIY, Repairs, Gift for Father, Husband, Friend, Red is primarily held by TLGREEN Direct (3P) with a 76% share, winning the Buy Box for 16 out of 21 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $52.99 to $49.99 — a $3.00 drop over 21 days. It entered the period already $27.00 below MSRP ($79.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 21-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$30.00
Severe erosion — floor is $30.00 (37.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
TLGREEN Direct
TLGREEN Direct (3P) dominates the buy box with 16 wins at $49.99, 37.5% below MAP — and escalating.
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