Buy-box price is 54.7% below MSRP and a 2P seller controls the listing

The UNTIMATY 21V Cordless Power Drill Set, Power Drill Driver Kit with Lithium-ion Battery and Charger, 3/8-Inch Keyless Chuck, 2 Variable Speed, 25+3 Position and 33pcs Drill/Driver Bits was tracked for 30 day(s). During this period, the Buy Box price ranged from $23.08 to $26.99 against an MSRP/MAP of $50.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$23.08
MAX PRICE ($)
$26.99
AVG PRICE ($)
$24.46
EROSION (%)
54.74%
MSRP/MAP ($)
$50.99
The product hit a low of $23.08, following a peak of $26.99 during the tracking period. Compared to its MSRP of $50.99, the floor price reflects a severe variance of 54.74% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PCQWL· Top | New | $23.08 −$27.91 below MSRP | 18d (60%) | 54.74% |
3PCQWL· Top | New | $24.39 −$26.60 below MSRP | 12d (40%) | 52.17% |
The Buy Box for UNTIMATY 21V Cordless Power Drill Set, Power Drill Driver Kit with Lithium-ion Battery and Charger, 3/8-Inch Keyless Chuck, 2 Variable Speed, 25+3 Position and 33pcs Drill/Driver Bits is primarily held by CQWL (2P) with a 60% share, winning the Buy Box for 18 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Buy-box price declined from $24.89 to $23.08 — a $1.81 drop over 30 days. It entered the period already $26.10 below MSRP ($50.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$27.91
Severe erosion — floor is $27.91 (54.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
CQWL
CQWL (2P) dominates the buy box with 18 wins at $23.08, 54.7% below MAP — though pressure is easing.
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