Buy-box price is 54.8% below MSRP and a 2P seller controls the listing

The WORKPRO Pink Cordless Drill Driver Set, 12V Electric Screwdriver Driver Tool Kit for Women, 3/8" Keyless Chuck was tracked for 30 day(s). During this period, the Buy Box price ranged from $32.99 to $36.99 against an MSRP/MAP of $72.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$32.99
MAX PRICE ($)
$36.99
AVG PRICE ($)
$34.32
EROSION (%)
54.80%
MSRP/MAP ($)
$72.99
The product hit a low of $32.99, following a peak of $36.99 during the tracking period. Compared to its MSRP of $72.99, the floor price reflects a severe variance of 54.80% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PGREAT STAR USA Direct· Top | New | $36.99 −$36.00 below MSRP | 30d (100%) | 49.32% |
The Buy Box for WORKPRO Pink Cordless Drill Driver Set, 12V Electric Screwdriver Driver Tool Kit for Women, 3/8" Keyless Chuck is primarily held by GREAT STAR USA Direct (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Buy-box price stayed between $32.99 and $36.99, largely stable over the period. It entered the period already $36.00 below MSRP ($72.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
$40.00
Severe erosion — floor is $40.00 (54.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
GREAT STAR USA Direct
Buy-box is controlled — GREAT STAR USA Direct (2P) leads with 30 wins at $36.99, and 3P interference is minimal.
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