Categories/Power Tools/DEWALT 20V MAX Cordless Drill Driver Set, Electric Drill, Brushless 1/2 In 2 Speed, 2.0 Ah Battery and Charger Included, LED Light (DCD777D1)
critical

Buy-box price is 44.7% below MSRP and a 1P seller controls the listing

The DEWALT 20V MAX Cordless Drill Driver Set, Electric Drill, Brushless 1/2 In 2 Speed, 2.0 Ah Battery and Charger Included, LED Light (DCD777D1) was tracked for 31 day(s). During this period, the Buy Box price ranged from $99.00 to $130.00 against an MSRP/MAP of $179.00. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Aug 31, 2026

Price Overview

FLOOR PRICE ($)

$99.00

MAX PRICE ($)

$130.00

AVG PRICE ($)

$119.41

EROSION (%)

44.69%

MSRP/MAP ($)

$179.00

Price erosion from MSRP
Severe44.69% below MSRP
MinimalModerateSevere

The product hit a low of $99.00, following a peak of $130.00 during the tracking period. Compared to its MSRP of $179.00, the floor price reflects a severe variance of 44.69% erosion.

Tracking window: Aug 1, 2026Aug 31, 2026

Buy box distribution

90%1P
1P · 1 seller, 90% share2P · 17 sellers, 3% share3P · 13 sellers, 6% share
Sellers won
3 of 31tracked sellers
Changed hands
4 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$106.00
−$73.00 below MSRP
28d (90%)
40.78%
3PChoice Electronics(Serial Numbers Recorded)
New
$125.01
−$53.99 below MSRP
2d (6%)
30.16%
2PSkyline Studio
New
$129.00
−$50.00 below MSRP
1d (3%)
27.93%
2PRhodyRetail
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
3PRancho Supply
New
$244.04
+$65.04 above MSRP
0d (0%)
-36.34%
3PSparks_Fly
New
$269.30
+$90.30 above MSRP
0d (0%)
-50.45%
2PUnited Emporium USA
New
$139.99
−$39.01 below MSRP
0d (0%)
21.79%
2PChoice Electronics(Serial Numbers Recorded)
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
3PKellie V
New
$159.00
−$20.00 below MSRP
0d (0%)
11.17%
2PQuik-Mart
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
2PDeals and beyond
New
$135.00
−$44.00 below MSRP
0d (0%)
24.58%
2PDiscount Seller Direct
New
$142.99
−$36.01 below MSRP
0d (0%)
20.12%
3PBT Supply Co
New
$128.89
−$50.11 below MSRP
0d (0%)
27.99%
2PMartino's Market
New
$142.99
−$36.01 below MSRP
0d (0%)
20.12%
3PCountry Basics
New
$244.04
+$65.04 above MSRP
0d (0%)
-36.34%
3PBabylon5 Tech (Restock Fees)
New
$134.98
−$44.02 below MSRP
0d (0%)
24.59%
2PDLS & Son, LLC
New
$138.00
−$41.00 below MSRP
0d (0%)
22.91%
2PUnrealDeals (SERIAL NUMBERS RECORDED)
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
3PHomestead Supply & More ✅
New
$225.69
+$46.69 above MSRP
0d (0%)
-26.08%
2PNorth To South (Serial Number Recorded)
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
3PBEUSA
New
$138.00
−$41.00 below MSRP
0d (0%)
22.91%
2PKMD-Goods
New
$134.90
−$44.10 below MSRP
0d (0%)
24.64%
2PDC-Deals
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
3PMagellan Atlantic
New
$227.00
+$48.00 above MSRP
0d (0%)
-26.82%
2PAmazon Resale
New
$86.92
−$92.08 below MSRP
0d (0%)
51.44%
2PMBM Sales
New
$198.99
+$19.99 above MSRP
0d (0%)
-11.17%
3PToolTrades
New
$241.47
+$62.47 above MSRP
0d (0%)
-34.90%
2PSkyline USA Supply Co
New
$150.06
−$28.94 below MSRP
0d (0%)
16.17%
3PFive Stars Distribution (SN Recorded)
New
$149.00
−$30.00 below MSRP
0d (0%)
16.76%
3POriental Fuchsia Shop
New
$124.00
−$55.00 below MSRP
0d (0%)
30.73%
2PTech & Beyond
New
$144.00
−$35.00 below MSRP
0d (0%)
19.55%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for DEWALT 20V MAX Cordless Drill Driver Set, Electric Drill, Brushless 1/2 In 2 Speed, 2.0 Ah Battery and Charger Included, LED Light (DCD777D1) is primarily held by Amazon.com (1P) with a 90% share, winning the Buy Box for 28 out of 31 tracked days. Only 3 of 31 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $179.00
Peak seller pressure30 sellers on Aug 5Highest count during tracking window
Price impact at peak+$20.00$99.00$119.00
Price trendRecoveringBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -2 net

Buy-box price fell to a floor of $99.00 before recovering to $106.00. It entered the period already $80.00 below MSRP ($179.00), before any crowding pressure arrived. Seller count peaked at 30 on 08/05, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period

3 persistent 3P sellers actively cutting prices — driving ongoing erosion.

2 3P sellers exited the listing — channel cleanup signal.

New entrants (1)
Exited (2)
Persistent (28)

Key Findings

critical
Price Erosion

$80.00

Severe44.7% below MSRP

Severe erosion — floor is $80.00 (44.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

13 3P Sellers

Swarming+1 new · 2 exited

13 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

Amazon.com

Controlled1P · 28 wins

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $106.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $99.00, which is 44.7% below MSRP ($179.00).

2

Audit distribution channels — 13 active 3P sellers detected, indicating widespread distribution issues.

3

Prioritise enforcement action against Choice Electronics(Serial Numbers Recorded), the highest-frequency 3P buy-box winner.

4

Escalate directly with Amazon — The lowest price has dropped to $84.15, which is 44.7% below MSRP ($179.00).

Free 7-Day ReportTrack any product listing

Get a Free MAP & Buy Box Compliance Report for Your Product

Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.

Track Your Product

Free