Categories/Power Tools/DEWALT 20V MAX Cordless Drill Driver Set, Electric Drill, Brushless 1/2 In 2 Speed, 2.0 Ah Battery and Charger Included, LED Light (DCD777D1)
critical

Buy-box price is 47.5% below MSRP and a 1P seller controls the listing

The DEWALT 20V MAX Cordless Drill Driver Set, Electric Drill, Brushless 1/2 In 2 Speed, 2.0 Ah Battery and Charger Included, LED Light (DCD777D1) was tracked for 30 day(s). During this period, the Buy Box price ranged from $94.00 to $157.92 against an MSRP/MAP of $179.00. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$94.00

MAX PRICE ($)

$157.92

AVG PRICE ($)

$123.55

EROSION (%)

47.49%

MSRP/MAP ($)

$179.00

Price erosion from MSRP
Severe47.49% below MSRP
MinimalModerateSevere

The product hit a low of $94.00, following a peak of $157.92 during the tracking period. Compared to its MSRP of $179.00, the floor price reflects a severe variance of 47.49% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

53%1P
1P · 1 seller, 53% share2P · 13 sellers, 10% share3P · 13 sellers, 37% share
Sellers won
7 of 27tracked sellers
Changed hands
11 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$151.80
−$27.20 below MSRP
16d (53%)
15.20%
3PTwo Kings LLC
New
$107.99
−$71.01 below MSRP
9d (30%)
39.67%
3PBEUSA
New
$138.00
−$41.00 below MSRP
1d (3%)
22.91%
3PTrends Goods Renewed
New
$134.99
−$44.01 below MSRP
1d (3%)
24.59%
2PDiscount Seller Direct
New
$128.99
−$50.01 below MSRP
1d (3%)
27.94%
2PMartino's Market
New
$124.99
−$54.01 below MSRP
1d (3%)
30.17%
2PMBM Sales
New
$139.99
−$39.01 below MSRP
1d (3%)
21.79%
3PHomestead Supply & More ✅
New
$225.69
+$46.69 above MSRP
0d (0%)
-26.08%
2PNexora (S/N Recorded)
New
$161.34
−$17.66 below MSRP
0d (0%)
9.87%
2PSkyline Studio
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
3PFive Stars Distribution (SN Recorded)
New
$138.00
−$41.00 below MSRP
0d (0%)
22.91%
3PRancho Supply
New
$244.04
+$65.04 above MSRP
0d (0%)
-36.34%
2PChoice Electronics(Serial Numbers Recorded)
New
$125.52
−$53.48 below MSRP
0d (0%)
29.88%
2PRhodyRetail
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
3PKellie V
New
$163.95
−$15.05 below MSRP
0d (0%)
8.41%
2PUnrealDeals (SERIAL NUMBERS RECORDED)
New
$151.80
−$27.20 below MSRP
0d (0%)
15.20%
2PNorth To South (Serial Number Recorded)
New
$157.92
−$21.08 below MSRP
0d (0%)
11.78%
3PBT Supply Co
New
$151.80
−$27.20 below MSRP
0d (0%)
15.20%
3PSparks_Fly
New
$269.30
+$90.30 above MSRP
0d (0%)
-50.45%
2PTech & Beyond
New
$144.00
−$35.00 below MSRP
0d (0%)
19.55%
2PAmazon Resale
New
$115.02
−$63.98 below MSRP
0d (0%)
35.74%
3PToolTrades
New
$244.04
+$65.04 above MSRP
0d (0%)
-36.34%
2PUnited Emporium USA
New
$139.99
−$39.01 below MSRP
0d (0%)
21.79%
3PCountry Basics
New
$246.67
+$67.67 above MSRP
0d (0%)
-37.80%
3PChoice Electronics(Serial Numbers Recorded)
New
$121.17
−$57.83 below MSRP
0d (0%)
32.31%
3PBabylon5 Tech (Restock Fees)
New
$149.98
−$29.02 below MSRP
0d (0%)
16.21%
2PQuik-Mart
New
$124.99
−$54.01 below MSRP
0d (0%)
30.17%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for DEWALT 20V MAX Cordless Drill Driver Set, Electric Drill, Brushless 1/2 In 2 Speed, 2.0 Ah Battery and Charger Included, LED Light (DCD777D1) is primarily held by Amazon.com (1P) with a 53% share, winning the Buy Box for 16 out of 30 tracked days. Only 7 of 27 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $179.00
Peak seller pressure21 sellers on Oct 1Highest count during tracking window
Price impact at peak−$53.48$179.00 → $125.52
Price trendRecoveringBased on trailing 30 days
Seller proliferation↓ Decreasing-0.3/day avg · -9 net

Buy-box price fell to a floor of $94.00 before recovering to $151.80. It entered the period already $53.48 below MSRP ($179.00), before any crowding pressure arrived. Seller count peaked at 21 on 10/01, easing off since — adding -9 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period

1 new 3P seller entered below MAP — immediate pricing pressure risk.

5 3P sellers exited the listing — channel cleanup signal.

New entrants (1)
Exited (15)
Persistent (11)

Key Findings

critical
Price Erosion

$85.00

Severe47.5% below MSRP

Severe erosion — floor is $85.00 (47.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

13 3P Sellers

Swarming+1 new · 15 exited

13 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

Amazon.com

Hijacked1P · 16 wins

Amazon.com (1P) dominates the buy box with 16 wins at $151.80, 15.2% below MAP — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $94.00, which is 47.5% below MSRP ($179.00).

2

Audit distribution channels — 13 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 36.7% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against Two Kings LLC, the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $94.00, which is 47.5% below MSRP ($179.00).

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