Buy-box price is 25.0% below MSRP and a 1P seller controls the listing

The Brother INKvestment Tank 780 MFC-T780DW Wireless Color Inkjet All-in-One Printer with Duplex Printing and Up to 3 Years of Ink In-Box and a 3-year Limited Warranty was tracked for 22 day(s). During this period, the Buy Box price ranged from $319.99 to $426.76 against an MSRP/MAP of $426.76. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$319.99
MAX PRICE ($)
$426.76
AVG PRICE ($)
$382.51
EROSION (%)
25.02%
MSRP/MAP ($)
$426.76
The product hit a low of $319.99, following a peak of $426.76 during the tracking period. Compared to its MSRP of $426.76, the floor price reflects a severe variance of 25.02% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $379.99 −$46.77 below MSRP | 14d (64%) | 10.96% |
3PDealClock | New | $379.99 −$46.77 below MSRP | 7d (32%) | 10.96% |
3PRed Carpet Supplies | New | $406.45 −$20.31 below MSRP | 1d (5%) | 4.76% |
3PIPC Store | New | $479.70 +$52.94 above MSRP | 0d (0%) | -12.41% |
3PStaples | New | $379.98 −$46.78 below MSRP | 0d (0%) | 10.96% |
The Buy Box for Brother INKvestment Tank 780 MFC-T780DW Wireless Color Inkjet All-in-One Printer with Duplex Printing and Up to 3 Years of Ink In-Box and a 3-year Limited Warranty is primarily held by Walmart.com (1P) with a 64% share, winning the Buy Box for 14 out of 22 tracked days. Only 3 of 5 total sellers have won the Buy Box.
Buy-box price stayed between $319.99 and $426.76, largely stable over the period. Price opened right at MSRP ($426.76). Seller count peaked at 4 on 09/17, easing off since — adding +0 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$106.77
Severe erosion — floor is $106.77 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Walmart.com
Walmart.com (1P) dominates the buy box with 14 wins at $379.99, 11.0% below MAP — and escalating.
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