Categories/Printers/Brother Work Smart MFC-J1260W Wireless Color Inkjet All-in-One Printer
at risk

Buy-box price is 24.9% below MSRP and a 1P seller controls the listing

Brother Work Smart MFC-J1260W Wireless Color Inkjet All-in-One Printer

Brother Work Smart MFC-J1260W Wireless Color Inkjet All-in-One Printer

Brother·
ID 18161654119

The Brother Work Smart MFC-J1260W Wireless Color Inkjet All-in-One Printer was tracked for 22 day(s). During this period, the Buy Box price was $60.00 against an MSRP/MAP of $79.92. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$60.00

MAX PRICE ($)

$60.00

AVG PRICE ($)

$60.00

EROSION (%)

24.92%

MSRP/MAP ($)

$79.92

Price erosion from MSRP
Severe24.92% below MSRP
MinimalModerateSevere

The product held steady at $60.00 throughout the tracking period. Compared to its MSRP of $79.92, the floor price reflects a severe variance of 24.92% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$60.00
−$19.92 below MSRP
22d (100%)
24.92%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Brother Work Smart MFC-J1260W Wireless Color Inkjet All-in-One Printer is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $79.92
Peak seller pressure1 seller on Sep 9Highest count during tracking window
Price impact at peak−$19.92$79.92 → $60.00
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $60.00 throughout the tracking period. It entered the period already $19.92 below MSRP ($79.92), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$19.92

Severe24.9% below MSRP

Severe erosion — floor is $19.92 (24.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

Controlled1P · 22 wins

Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $60.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $60.00, which is 24.9% below MSRP ($79.92).

2

Escalate directly with Walmart — The lowest price has dropped to $60.00, which is 24.9% below MSRP ($79.92).

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