Categories/Printers/Canon PIXMA TR4720 All-in-One Wireless Printer, Home Use with Auto Document Feeder, Mobile Printing and Built-in Fax, Black
critical

Buy-box price is 36.1% below MSRP and a 1P seller controls the listing

Canon PIXMA TR4720 All-in-One Wireless Printer, Home Use with Auto Document Feeder, Mobile Printing and Built-in Fax, Black

Canon PIXMA TR4720 All-in-One Wireless Printer, Home Use with Auto Document Feeder, Mobile Printing and Built-in Fax, Black

Canon·
ID B09CDXKNB9

The Canon PIXMA TR4720 All-in-One Wireless Printer, Home Use with Auto Document Feeder, Mobile Printing and Built-in Fax, Black was tracked for 31 day(s). During this period, the Buy Box price ranged from $69.00 to $69.99 against an MSRP/MAP of $107.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$69.00

MAX PRICE ($)

$69.99

AVG PRICE ($)

$69.29

EROSION (%)

36.11%

MSRP/MAP ($)

$107.99

Price erosion from MSRP
Severe36.11% below MSRP
MinimalModerateSevere

The product hit a low of $69.00, following a peak of $69.99 during the tracking period. Compared to its MSRP of $107.99, the floor price reflects a severe variance of 36.11% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 1 seller, 0% share3P · 22 sellers, 0% share
Sellers won
1 of 24tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$69.99
−$38.00 below MSRP
31d (100%)
35.19%
3PAztekC
New
$136.88
+$28.89 above MSRP
0d (0%)
-26.75%
3PFast and Precise by Staples
New
$69.99
−$38.00 below MSRP
0d (0%)
35.19%
3PLaptopTech Hub
New
$135.00
+$27.01 above MSRP
0d (0%)
-25.01%
3PBeachAudio
New
$123.90
+$15.91 above MSRP
0d (0%)
-14.73%
3PSpaceBound
New
$122.39
+$14.40 above MSRP
0d (0%)
-13.33%
3P24/7 Toners
New
$114.00
+$6.01 above MSRP
0d (0%)
-5.57%
3Ptruedream
New
$55.95
−$52.04 below MSRP
0d (0%)
48.19%
3PeCOMMERCEBUSINESSPRIME
New
$133.99
+$26.00 above MSRP
0d (0%)
-24.08%
3PLagoom Sales
New
$105.80
−$2.19 below MSRP
0d (0%)
2.03%
3PBeach Camera Same Day Shipping
New
$109.99
+$2.00 above MSRP
0d (0%)
-1.85%
3PTriplenet Pricing INC
New
$74.41
−$33.58 below MSRP
0d (0%)
31.10%
3PK.S Enterprise (S/N recorded)
New
$89.34
−$18.65 below MSRP
0d (0%)
17.27%
3PAdorama
New
$120.09
+$12.10 above MSRP
0d (0%)
-11.20%
2PAmazon Resale
New
$65.55
−$42.44 below MSRP
0d (0%)
39.30%
3PWILD GOOSE ELECTRICS LLC
New
$79.99
−$28.00 below MSRP
0d (0%)
25.93%
3PProvantage LLC
New
$113.94
+$5.95 above MSRP
0d (0%)
-5.51%
3POffice Tech Supplies (S/N Recorded)
New
$133.00
+$25.01 above MSRP
0d (0%)
-23.16%
3PPCNation
New
$131.34
+$23.35 above MSRP
0d (0%)
-21.62%
3PA-Zessentials
New
$99.99
−$8.00 below MSRP
0d (0%)
7.41%
3POsomewireless
New
$64.99
−$43.00 below MSRP
0d (0%)
39.82%
3PWhole Premium Store
New
$119.43
+$11.44 above MSRP
0d (0%)
-10.59%
3POffice Depot LLC
New
$69.99
−$38.00 below MSRP
0d (0%)
35.19%
3PThe Office Tex
New
$127.29
+$19.30 above MSRP
0d (0%)
-17.87%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Canon PIXMA TR4720 All-in-One Wireless Printer, Home Use with Auto Document Feeder, Mobile Printing and Built-in Fax, Black is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 24 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $107.99
Peak seller pressure22 sellers on Jul 28Highest count during tracking window
Price impact at peak$0.00$69.00 → $69.00
Price trendRecoveringBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +4 net

Buy-box price held flat at $69.99 throughout the tracking period. It entered the period already $38.00 below MSRP ($107.99), before any crowding pressure arrived. Seller count peaked at 22 on 07/28 — adding +4 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

4 persistent 3P sellers actively cutting prices — driving ongoing erosion.

2 3P sellers exited the listing — channel cleanup signal.

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (22)

Key Findings

critical
Price Erosion

$38.99

Severe36.1% below MSRP

Severe erosion — floor is $38.99 (36.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

22 3P Sellers

Swarming2 exited

22 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $69.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $69.00, which is 36.1% below MSRP ($107.99).

2

Audit distribution channels — 22 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $43.07, which is 36.1% below MSRP ($107.99).

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