Buy-box price is 51.3% below MSRP and a 3P seller controls the listing

The Canon PIXMA TS6420a Wireless All-in-One Printer - Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $67.99 to $129.00 against an MSRP/MAP of $139.46. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$67.99
MAX PRICE ($)
$129.00
AVG PRICE ($)
$77.00
EROSION (%)
51.25%
MSRP/MAP ($)
$139.46
The product hit a low of $67.99, following a peak of $129.00 during the tracking period. Compared to its MSRP of $139.46, the floor price reflects a severe variance of 51.25% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PBeach Camera· Top | New | $67.99 −$71.47 below MSRP | 25d (83%) | 51.25% |
3PNewegg Inc. | New | $129.00 −$10.46 below MSRP | 3d (10%) | 7.50% |
3PWalmart | New | $111.60 −$27.86 below MSRP | 2d (7%) | 19.98% |
The Buy Box for Canon PIXMA TS6420a Wireless All-in-One Printer - Black is primarily held by Beach Camera (3P) with a 83% share, winning the Buy Box for 25 out of 30 tracked days. All 3 of 3 total sellers have won the Buy Box.
Buy-box price declined from $129.00 to $67.99 — a $61.01 drop over 30 days. It entered the period already $10.46 below MSRP ($139.46), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$71.47
Severe erosion — floor is $71.47 (51.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Beach Camera
Beach Camera (3P) dominates the buy box with 25 wins at $67.99, 51.3% below MAP.
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