Buy-box price is 23.3% below MSRP and a 3P seller controls the listing

The Canon PIXMA TS6420a Wireless All-in-One Printer - Black was tracked for 22 day(s). During this period, the Buy Box price ranged from $99.00 to $112.00 against an MSRP/MAP of $129.00. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$99.00
MAX PRICE ($)
$112.00
AVG PRICE ($)
$101.67
EROSION (%)
23.26%
MSRP/MAP ($)
$129.00
The product hit a low of $99.00, following a peak of $112.00 during the tracking period. Compared to its MSRP of $129.00, the floor price reflects a severe variance of 23.26% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PAdorama· Top | New | $99.00 −$30.00 below MSRP | 15d (68%) | 23.26% |
3PWalmart | New | $101.00 −$28.00 below MSRP | 6d (27%) | 21.71% |
1Pwalmart.com | New | N/A at MSRP | 1d (5%) | N/A |
The Buy Box for Canon PIXMA TS6420a Wireless All-in-One Printer - Black is primarily held by Adorama (3P) with a 68% share, winning the Buy Box for 15 out of 22 tracked days. All 3 of 3 total sellers have won the Buy Box.
Buy-box price stayed between $0.00 and $112.00, largely stable over the period. It entered the period already $30.00 below MSRP ($129.00), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$30.00
Severe erosion — floor is $30.00 (23.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 2 have since exited.
Adorama
Adorama (3P) dominates the buy box with 15 wins at $99.00, 23.3% below MAP — and escalating.
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