Categories/Printers/Restored Brother MFC-J1010DW Wireless Color Inkjet All-in-One Printer with Mobile Device and Duplex Printing

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critical
walmart.comID 2335480858
Restored Brother MFC-J1010DW Wireless Color Inkjet All-in-One Printer with Mobile Device and Duplex Printing

Restored Brother MFC-J1010DW Wireless Color Inkjet All-in-One Printer with Mobile Device and Duplex Printing

Brother

The Restored Brother MFC-J1010DW Wireless Color Inkjet All-in-One Printer with Mobile Device and Duplex Printing was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $59.99 to $129.95 against an MSRP/MAP of $129.95. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$59.99

MAX PRICE ($)

$129.95

AVG PRICE ($)

$96.08

SEVERE EROSION

53.84%

MSRP/MAP ($)

$129.95

Price erosion from MSRP53.84% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $129.95, following a peak of $129.95 during the tracking period. Compared to its MSRP of $129.95, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P76% · 19d
3P24% · 6d

1P leads with 76% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$59.99
−$69.96
19(76%)
53.84%
3PDaily Spirit Deals
New
$129.95
+$0.00
6(24%)
0.00%
The Buy Box for Restored Brother MFC-J1010DW Wireless Color Inkjet All-in-One Printer with Mobile Device and Duplex Printing is primarily held by Walmart.com (1P) with a 76% share, winning the Buy Box for 19 out of 25 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $129.95

Peak Seller Pressure

2 sellers on Jun 2

Price Trend

Recovering

Seller Proliferation

→ Stable

-0.04/day avg · -1 net

Peak +1 on 06/29

Buy-box price fell to a floor of $59.99 before recovering to $129.95. It entered the period already $39.80 below MSRP ($129.95), before any crowding pressure arrived. Seller count peaked at 2 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PWalmart.com

19d · avg $85.39 · 19 Buy Box Wins · ↓ falling

3PDaily Spirit Deals

25d · avg $129.95 · 6 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$69.96

Severe · 53.8% below MSRP

Severe erosion — floor is $69.96 (53.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Walmart.com

1P · 19 wins · $59.99

3P sellers win the buy box 24.0% of the time; Daily Spirit Deals leads with 6 days at $129.95 — worsening.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $59.99, which is 53.8% below MSRP ($129.95).

2

Monitor buy-box ownership daily — 3P sellers captured 24.0% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against Daily Spirit Deals, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $59.99, which is 53.8% below MSRP ($129.95).