Buy-box price is 53.8% below MSRP and a 3P seller controls the listing
The Restored Brother MFC-J1010DW Wireless Color Inkjet All-in-One Printer with Mobile Device and Duplex Printing was tracked for 30 day(s). During this period, the Buy Box price ranged from $59.99 to $129.95 against an MSRP/MAP of $129.95. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$59.99
MAX PRICE ($)
$129.95
AVG PRICE ($)
$112.46
EROSION (%)
53.84%
MSRP/MAP ($)
$129.95
The product hit a low of $59.99, following a peak of $129.95 during the tracking period. Compared to its MSRP of $129.95, the floor price reflects a severe variance of 53.84% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PDaily Spirit Deals· Top | New | $129.95 at MSRP | 3d (10%) | 0.00% |
1PWalmart.com | New | $59.99 −$69.96 below MSRP | 1d (3%) | 53.84% |
The Buy Box for Restored Brother MFC-J1010DW Wireless Color Inkjet All-in-One Printer with Mobile Device and Duplex Printing is primarily held by Daily Spirit Deals (3P) with a 75% share, winning the Buy Box for 3 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $59.99 and $129.95, largely stable over the period. Price opened right at MSRP ($129.95). Seller count peaked at 2 on 07/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
No persistent sellers found
Key Findings
critical$69.96
Severe erosion — floor is $69.96 (53.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 2 have since exited.
Daily Spirit Deals
Daily Spirit Deals (3P) dominates the buy box with 3 wins at $129.95 — though pressure is easing.
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