Categories/Protein & Energy Bars/Alani Nu PINK SLUSH, Sugar Free, Low Calorie Energy Drinks, 200mg Caffeine, Biotin, B Vitamins, Zero Sugar, 10 Calories, 12 Fl Oz Cans, 12 Pack

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Energy Drinks

critical
amazon.comID B0CYDXTF5J
Alani Nu PINK SLUSH, Sugar Free, Low Calorie Energy Drinks, 200mg Caffeine, Biotin, B Vitamins, Zero Sugar, 10 Calories, 12 Fl Oz Cans, 12 Pack

Alani Nu PINK SLUSH, Sugar Free, Low Calorie Energy Drinks, 200mg Caffeine, Biotin, B Vitamins, Zero Sugar, 10 Calories, 12 Fl Oz Cans, 12 Pack

Alani Nu

The Alani Nu PINK SLUSH, Sugar Free, Low Calorie Energy Drinks, 200mg Caffeine, Biotin, B Vitamins, Zero Sugar, 10 Calories, 12 Fl Oz Cans, 12 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $17.88 to $29.99 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$17.88

MAX PRICE ($)

$29.99

AVG PRICE ($)

$28.89

SEVERE EROSION

40.38%

MSRP/MAP ($)

$29.99

Price erosion from MSRP40.38% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $17.88, following a peak of $29.99 during the tracking period. Compared to its MSRP of $29.99, the current price reflects a severe variance of 40.4% erosion.

Buy Box Distribution

Buy Box Share

1P79% · 23d
3P21% · 6d

1P leads with 79% of Buy Box days

1P 2 sellers3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$17.88
$12.11
22(76%)
40.38%
3PGNC
New
$29.99
+$0.00
6(21%)
0.00%
1PGNC
New
$29.99
+$0.00
1(3%)
0.00%
The Buy Box for Alani Nu PINK SLUSH, Sugar Free, Low Calorie Energy Drinks, 200mg Caffeine, Biotin, B Vitamins, Zero Sugar, 10 Calories, 12 Fl Oz Cans, 12 Pack is primarily held by Amazon.com (1P) with a 76% share, winning the Buy Box for 22 out of 29 tracked days. All 3 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $29.99

Peak Seller Pressure

2 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

Stable

-0.04/day avg · -1 net

Peak +1 on 06/08

Buy-box price stayed between $0.00 and $29.99, largely stable over the period. Price opened right at MSRP ($29.99). Seller count peaked at 2 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3PGNC

Last Jun 8 · $29.99 · 6 Buy Box Wins

1PGNC

Last Jun 7 · $29.99 · 1 Buy Box Wins

Persistent (1)
1PAmazon.com

28d · avg $28.64 · 22 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$12.11

Severe · 40.4% below MSRP

Severe erosion — floor is $12.11 (40.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · 2 exited

3P activity is limited to 1 seller — controlled, though 2 have since exited.

Buy Box

Amazon.com

1P · 22 wins · $17.88

3P sellers win the buy box 20.7% of the time; GNC leads with 6 days at $29.99 — easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $17.88, which is 40.4% below MSRP ($29.99).

2

Monitor buy-box ownership daily — 3P sellers captured 20.7% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against GNC, the highest-frequency 3P buy-box winner.

4

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 40.4% below MSRP ($29.99).