Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Energy Drinks

Alani Nu
The Alani Nu PINK SLUSH, Sugar Free, Low Calorie Energy Drinks, 200mg Caffeine, Biotin, B Vitamins, Zero Sugar, 10 Calories, 12 Fl Oz Cans, 12 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $17.88 to $29.99 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$17.88
MAX PRICE ($)
$29.99
AVG PRICE ($)
$28.89
SEVERE EROSION
40.38%
MSRP/MAP ($)
$29.99
The product is currently selling at $17.88, following a peak of $29.99 during the tracking period. Compared to its MSRP of $29.99, the current price reflects a severe variance of 40.4% erosion.
Buy Box Share
1P leads with 79% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $17.88 −$12.11 | 22(76%) | 40.38% |
3PGNC | New | $29.99 +$0.00 | 6(21%) | 0.00% |
1PGNC | New | $29.99 +$0.00 | 1(3%) | 0.00% |
Peak Seller Pressure
2 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
-0.04/day avg · -1 net
Peak +1 on 06/08
Buy-box price stayed between $0.00 and $29.99, largely stable over the period. Price opened right at MSRP ($29.99). Seller count peaked at 2 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
Watchlist
No new sellers in recent period.
Last Jun 8 · $29.99 · 6 Buy Box Wins
Last Jun 7 · $29.99 · 1 Buy Box Wins
28d · avg $28.64 · 22 Buy Box Wins · ↓ falling
$12.11
Severe · 40.4% below MSRP
Severe erosion — floor is $12.11 (40.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled · 2 exited
3P activity is limited to 1 seller — controlled, though 2 have since exited.
Amazon.com
1P · 22 wins · $17.88
3P sellers win the buy box 20.7% of the time; GNC leads with 6 days at $29.99 — easing.
Immediate pricing intervention required — The lowest price has dropped to $17.88, which is 40.4% below MSRP ($29.99).
Monitor buy-box ownership daily — 3P sellers captured 20.7% of buy-box snapshots across the tracking period.
Prioritise enforcement action against GNC, the highest-frequency 3P buy-box winner.
Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 40.4% below MSRP ($29.99).