Categories/Protein & Energy Bars/Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

healthy
amazon.comID B0015068PA
Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count

Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count

Atkins

The Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $20.97 against an MSRP/MAP of $20.97. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$20.97

MAX PRICE ($)

$20.97

AVG PRICE ($)

$20.97

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$20.97

Price erosion from MSRP0.00% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $20.97, following a peak of $20.97 during the tracking period. Compared to its MSRP of $20.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$20.97
+$0.00
31(100%)
0.00%
3PSahara Sellers
New
$38.45
+$17.48
0(0%)
-83.36%
3P✅B GOOD
New
$39.40
+$18.43
0(0%)
-87.89%
The Buy Box for Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $20.97

Peak Seller Pressure

3 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price held flat at $20.97 throughout the tracking period. Price opened right at MSRP ($20.97). Seller count peaked at 3 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
1PAmazon.com

31d · avg $20.97 · 31 Buy Box Wins · stable

3PSahara Sellers

31d · avg $38.45 · 0 Buy Box Wins · stable

3P✅B GOOD

31d · avg $39.40 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

2 3P sellers

Controlled

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

1P · 31 wins · $20.97

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $20.97, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.