Categories/Protein & Energy Bars/Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

critical
amazon.comID B0015068PA
Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count

Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count

Atkins

The Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $13.57 to $20.97 against an MSRP/MAP of $20.97. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$13.57

MAX PRICE ($)

$20.97

AVG PRICE ($)

$19.63

SEVERE EROSION

35.29%

MSRP/MAP ($)

$20.97

Price erosion from MSRP35.29% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $20.97, following a peak of $20.97 during the tracking period. Compared to its MSRP of $20.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$20.97
+$0.00
29(100%)
0.00%
3PSahara Sellers
New
$38.45
+$17.48
0(0%)
-83.36%
3P✅B GOOD
New
$39.40
+$18.43
0(0%)
-87.89%
3PLone$tar Deal
New
$38.41
+$17.44
0(0%)
-83.17%
The Buy Box for Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $20.97

Peak Seller Pressure

4 sellers on Jun 2

Price Trend

Recovering

Seller Proliferation

→ Stable

-0.04/day avg · -1 net

Buy-box price fell to a floor of $13.57 before recovering to $20.97. It entered the period already $2.19 below MSRP ($20.97), before any crowding pressure arrived. Seller count peaked at 4 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PLone$tar Deal

Last Jun 10 · $38.41 · 0 Buy Box Wins

Persistent (3)
1PAmazon.com

29d · avg $19.63 · 29 Buy Box Wins · ↑ rising

3P✅B GOOD

29d · avg $38.95 · 0 Buy Box Wins · ↑ rising

3PSahara Sellers

29d · avg $38.45 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$7.40

Severe · 35.3% below MSRP

Severe erosion — floor is $7.40 (35.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

3 3P sellers

Crowded · 1 exited

3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

1P · 29 wins · $20.97

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $20.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $13.57, which is 35.3% below MSRP ($20.97).

2

Escalate directly with Amazon — The lowest price has dropped to $13.57, which is 35.3% below MSRP ($20.97).