Categories/Protein & Energy Bars/Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack

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amazon.comID B09BC7V1JJ
Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack

Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack

Atkins

The Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $20.97 to $20.99 against an MSRP/MAP of $20.99. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$20.97

MAX PRICE ($)

$20.99

AVG PRICE ($)

$20.97

MINIMAL EROSION

0.10%

MSRP/MAP ($)

$20.99

Price erosion from MSRP0.10% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $20.97, following a peak of $20.99 during the tracking period. Compared to its MSRP of $20.99, the current price reflects a minimal variance of 0.1% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$20.97
−$0.02
31(100%)
0.10%
3P✅B GOOD
New
$39.00
+$18.01
0(0%)
-85.80%
The Buy Box for Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $20.99

Peak Seller Pressure

2 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price held flat at $20.97 throughout the tracking period. Price opened right at MSRP ($20.99). Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PAmazon.com

31d · avg $20.97 · 31 Buy Box Wins · stable

3P✅B GOOD

31d · avg $39.00 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$0.02

Minimal · 0.1% below MSRP

Pricing is largely holding — floor sits $0.02 (0.1%) below MSRP, minor drift within an acceptable range.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

1P · 31 wins · $20.97

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $20.97, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.