Categories/Protein & Energy Bars/Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack

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amazon.comID B09BC7V1JJ
Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack

Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack

Atkins

The Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.78 to $20.99 against an MSRP/MAP of $20.99. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$18.78

MAX PRICE ($)

$20.99

AVG PRICE ($)

$20.66

MODERATE EROSION

10.53%

MSRP/MAP ($)

$20.99

Price erosion from MSRP10.53% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $20.97, following a peak of $20.99 during the tracking period. Compared to its MSRP of $20.99, the current price reflects a minimal variance of 0.1% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 28d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$20.97
−$0.02
28(100%)
0.10%
3P✅B GOOD
New
$39.00
+$18.01
0(0%)
-85.80%
The Buy Box for Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 28 out of 28 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $20.99

Peak Seller Pressure

2 sellers on Jun 2

Price Trend

Recovering

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price fell to a floor of $18.78 before recovering to $20.97. It entered the period already $2.21 below MSRP ($20.99), before any crowding pressure arrived. Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PAmazon.com

28d · avg $20.66 · 28 Buy Box Wins · ↑ rising

3P✅B GOOD

28d · avg $39.00 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$2.21

Significant · 10.5% below MSRP

Significant erosion — floor is $2.21 (10.5%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

1P · 28 wins · $20.97

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $20.97, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $18.78, which is 10.5% below MSRP ($20.99).

2

Escalate directly with Amazon — The lowest price has dropped to $18.78, which is 10.5% below MSRP ($20.99).