Categories/Protein & Energy Bars/Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count

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critical
amazon.comID B0D8MBS6XX
Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count

Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count

Atkins

The Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $17.12 to $25.74 against an MSRP/MAP of $25.74. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$17.12

MAX PRICE ($)

$25.74

AVG PRICE ($)

$24.11

SEVERE EROSION

33.49%

MSRP/MAP ($)

$25.74

Price erosion from MSRP33.49% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $25.74, following a peak of $25.74 during the tracking period. Compared to its MSRP of $25.74, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 28d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$25.74
+$0.00
28(97%)
0.00%
The Buy Box for Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 28 out of 29 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $25.74

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 06/12

Buy-box price stayed between $17.12 and $25.74, largely stable over the period. Price opened right at MSRP ($25.74). Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

28d · avg $24.11 · 28 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$8.62

Severe · 33.5% below MSRP

Severe erosion — floor is $8.62 (33.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 28 wins · $25.74

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $25.74, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $17.12, which is 33.5% below MSRP ($25.74).

2

Escalate directly with Amazon — The lowest price has dropped to $17.12, which is 33.5% below MSRP ($25.74).