Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Sports Drinks

Bodyarmor
The BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $9.88 to $14.29 against an MSRP/MAP of $14.29. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$9.88
MAX PRICE ($)
$14.29
AVG PRICE ($)
$13.31
SEVERE EROSION
30.86%
MSRP/MAP ($)
$14.29
The product is currently selling at $13.48, following a peak of $14.29 during the tracking period. Compared to its MSRP of $14.29, the current price reflects a minimal variance of 5.7% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $13.48 −$0.81 | 31(100%) | 5.67% |
3PDynoDistribution | New | $13.58 −$0.71 | 0(0%) | 4.97% |
3PFast and Precise by Staples | New | $25.02 +$10.73 | 0(0%) | -75.09% |
Peak Seller Pressure
2 sellers on Jul 6
Price held at $13.48
Price Trend
Stable
0.4% recovery vs floor
Seller Proliferation
→ Stable
+0.03/day avg · +1 net
Peak +1 on 07/06
Buy-box price stayed between $0.00 and $14.29, largely stable over the period. It entered the period already $14.29 below MSRP ($14.29), before any crowding pressure arrived. Seller count peaked at 2 on 07/06 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
Watchlist
No new sellers in recent period.
Last Jul 6 · $13.58 · 0 Buy Box Wins
31d · avg $13.31 · 31 Buy Box Wins · ↑ rising
5d · avg $25.03 · 0 Buy Box Wins · stable
$4.41
Severe · 30.9% below MSRP
Severe erosion — floor is $4.41 (30.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P sellers
Controlled · 1 exited
3P activity is limited to 2 sellers — controlled, though 1 have since exited.
Amazon.com
1P · 31 wins · $13.48
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $13.48, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $9.88, which is 30.9% below MSRP ($14.29).
Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 30.9% below MSRP ($14.29).