Categories/Protein & Energy Bars/BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Sports Drinks

critical
amazon.comID B007Y6P7ZG
BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants

BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants

Bodyarmor

The BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $9.88 to $17.28 against an MSRP/MAP of $17.28. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$9.88

MAX PRICE ($)

$17.28

AVG PRICE ($)

$12.74

SEVERE EROSION

42.82%

MSRP/MAP ($)

$17.28

Price erosion from MSRP42.82% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $9.88, following a peak of $17.28 during the tracking period. Compared to its MSRP of $17.28, the current price reflects a severe variance of 42.8% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$9.88
−$7.40
29(100%)
42.82%
The Buy Box for BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $17.28

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $0.00 and $17.28, largely stable over the period. It entered the period already $3.80 below MSRP ($17.28), before any crowding pressure arrived. Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

29d · avg $12.74 · 29 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$7.40

Severe · 42.8% below MSRP

Severe erosion — floor is $7.40 (42.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 29 wins · $9.88

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $9.88, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $9.88, which is 42.8% below MSRP ($17.28).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 42.8% below MSRP ($17.28).