Categories/Protein & Energy Bars/BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Sports Drinks

critical
amazon.comID B007Y6P7ZG
BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants

BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants

Bodyarmor

The BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $9.88 to $14.29 against an MSRP/MAP of $14.29. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$9.88

MAX PRICE ($)

$14.29

AVG PRICE ($)

$13.31

SEVERE EROSION

30.86%

MSRP/MAP ($)

$14.29

Price erosion from MSRP30.86% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $13.48, following a peak of $14.29 during the tracking period. Compared to its MSRP of $14.29, the current price reflects a minimal variance of 5.7% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$13.48
$0.81
31(100%)
5.67%
3PDynoDistribution
New
$13.58
$0.71
0(0%)
4.97%
3PFast and Precise by Staples
New
$25.02
+$10.73
0(0%)
-75.09%
The Buy Box for BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $14.29

Peak Seller Pressure

2 sellers on Jul 6

Price held at $13.48

Price Trend

Stable

0.4% recovery vs floor

Seller Proliferation

Stable

+0.03/day avg · +1 net

Peak +1 on 07/06

Buy-box price stayed between $0.00 and $14.29, largely stable over the period. It entered the period already $14.29 below MSRP ($14.29), before any crowding pressure arrived. Seller count peaked at 2 on 07/06 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PDynoDistribution

Last Jul 6 · $13.58 · 0 Buy Box Wins

Persistent (2)
1PAmazon.com

31d · avg $13.31 · 31 Buy Box Wins · ↑ rising

3PFast and Precise by Staples

5d · avg $25.03 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$4.41

Severe · 30.9% below MSRP

Severe erosion — floor is $4.41 (30.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled · 1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Amazon.com

1P · 31 wins · $13.48

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $13.48, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $9.88, which is 30.9% below MSRP ($14.29).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 30.9% below MSRP ($14.29).