Categories/Protein & Energy Bars/BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Sports Drinks

critical
amazon.comID B0CP2Z28JN
BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration

BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration

Bodyarmor

The BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $12.00 to $17.76 against an MSRP/MAP of $17.76. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$12.00

MAX PRICE ($)

$17.76

AVG PRICE ($)

$12.60

SEVERE EROSION

32.43%

MSRP/MAP ($)

$17.76

Price erosion from MSRP32.43% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $12.00, following a peak of $17.76 during the tracking period. Compared to its MSRP of $17.76, the current price reflects a severe variance of 32.4% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$12.00
−$5.76
29(100%)
32.43%
The Buy Box for BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $17.76

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $12.00 and $17.76, largely stable over the period. It entered the period already $5.76 below MSRP ($17.76), before any crowding pressure arrived. Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

29d · avg $12.60 · 29 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$5.76

Severe · 32.4% below MSRP

Severe erosion — floor is $5.76 (32.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 29 wins · $12.00

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $12.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $12.00, which is 32.4% below MSRP ($17.76).

2

Escalate directly with Amazon — The lowest price has dropped to $12.00, which is 32.4% below MSRP ($17.76).