Categories/Protein & Energy Bars/Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24)

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

critical
amazon.comID B08ZBL16X3
Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24)

Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24)

Boost

The Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $36.20 to $61.00 against an MSRP/MAP of $61.10. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$36.20

MAX PRICE ($)

$61.00

AVG PRICE ($)

$58.78

SEVERE EROSION

40.75%

MSRP/MAP ($)

$61.10

Price erosion from MSRP40.75% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $57.00, following a peak of $61.00 during the tracking period. Compared to its MSRP of $61.10, the current price reflects a minimal variance of 6.7% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller2P 1 seller3P 7 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$57.00
−$4.10
31(100%)
6.71%
3Pgreat quality products...
New
$76.55
+$15.45
0(0%)
-25.29%
3Pglobal-wholesale
New
$103.67
+$42.57
0(0%)
-69.67%
3PInstock Distributing
New
$86.00
+$24.90
0(0%)
-40.75%
3PCPGIO
New
$101.70
+$40.60
0(0%)
-66.45%
3PHonest Medical
New
$71.78
+$10.68
0(0%)
-17.48%
2PQuality Sourced Products
New
$61.00
−$0.10
0(0%)
0.16%
3PSimplyMedical
New
$61.00
−$0.10
0(0%)
0.16%
3PRocketDSD
New
$84.80
+$23.70
0(0%)
-38.79%
The Buy Box for Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 9 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $61.10

Peak Seller Pressure

9 sellers on Jul 2

Price held at $61.00

Price Trend

Eroding

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Peak +1 on 07/02

Buy-box price declined from $61.00 to $57.00 — a $4.00 drop over 31 days. Price opened right at MSRP ($61.10). Seller count peaked at 9 on 07/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
2PQuality Sourced Products

Last Jul 27 · $61.00 · 0 Buy Box Wins

3Pgreat quality products...

Last Jul 13 · $76.55 · 0 Buy Box Wins

Persistent (7)
1PAmazon.com

31d · avg $58.78 · 31 Buy Box Wins · ↓ falling

3Pglobal-wholesale

31d · avg $103.67 · 0 Buy Box Wins · stable

3PSimplyMedical

31d · avg $61.46 · 0 Buy Box Wins · ↓ falling

3PInstock Distributing

31d · avg $86.00 · 0 Buy Box Wins · stable

3PHonest Medical

31d · avg $71.78 · 0 Buy Box Wins · stable

3PRocketDSD

31d · avg $84.80 · 0 Buy Box Wins · stable

3PCPGIO

30d · avg $103.35 · 0 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$24.90

Severe · 40.8% below MSRP

Severe erosion — floor is $24.90 (40.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

7 3P sellers

Swarming · 2 exited

7 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 31 wins · $57.00

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $57.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $36.20, which is 40.8% below MSRP ($61.10).

2

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $36.20, which is 40.8% below MSRP ($61.10).