Categories/Protein & Energy Bars/Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24)

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

at risk
amazon.comID B08ZBL16X3
Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24)

Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24)

Boost

The Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24) was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $46.58 to $63.84 against an MSRP/MAP of $63.84. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$46.58

MAX PRICE ($)

$63.84

AVG PRICE ($)

$59.79

SEVERE EROSION

27.04%

MSRP/MAP ($)

$63.84

Price erosion from MSRP27.04% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $61.00, following a peak of $63.84 during the tracking period. Compared to its MSRP of $63.84, the current price reflects a minimal variance of 4.5% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller2P 1 seller3P 7 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$61.00
−$2.84
29(100%)
4.45%
3PInstock Distributing
New
$86.00
+$22.16
0(0%)
-34.71%
3Pgreat quality products...
New
$69.59
+$5.75
0(0%)
-9.01%
3PSHOP WITH US TRADING
New
$56.49
−$7.35
0(0%)
11.51%
3PSimplyMedical
New
$62.59
−$1.25
0(0%)
1.96%
3Pglobal-wholesale
New
$103.67
+$39.83
0(0%)
-62.39%
2PQuality Sourced Products
New
$61.00
−$2.84
0(0%)
4.45%
3PHonest Medical
New
$71.78
+$7.94
0(0%)
-12.44%
3PRocketDSD
New
$84.80
+$20.96
0(0%)
-32.83%
The Buy Box for Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 9 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $63.84

Peak Seller Pressure

9 sellers on Jun 28

Price held at $56.74

Price Trend

Stable

10.8% recovery vs floor

Seller Proliferation

→ Stable

+0.04/day avg · +1 net

Peak +1 on 06/23

Buy-box price stayed between $46.58 and $63.84, largely stable over the period. It entered the period already $2.78 below MSRP ($63.84), before any crowding pressure arrived. Seller count peaked at 9 on 06/28 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 new 3P seller entered below MAP — immediate pricing pressure risk.
New Entrants (1)
3PSHOP WITH US TRADING

Since Jun 28 · $56.4911.5% below MAP · 0 Buy Box Wins

Exited (0)

No sellers exited in recent period.

Persistent (8)
1PAmazon.com

29d · avg $59.79 · 29 Buy Box Wins · stable

3PInstock Distributing

29d · avg $86.00 · 0 Buy Box Wins · stable

3Pgreat quality products...

29d · avg $71.02 · 0 Buy Box Wins · stable

3PSimplyMedical

29d · avg $63.32 · 0 Buy Box Wins · stable

3Pglobal-wholesale

29d · avg $103.67 · 0 Buy Box Wins · stable

2PQuality Sourced Products

29d · avg $61.98 · 0 Buy Box Wins · stable

3PRocketDSD

29d · avg $84.80 · 0 Buy Box Wins · stable

3PHonest Medical

8d · avg $71.78 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$17.26

Severe · 27.0% below MSRP

Severe erosion — floor is $17.26 (27.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

7 3P sellers

Swarming · +1 new

7 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

Amazon.com

1P · 29 wins · $61.00

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $61.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $46.58, which is 27.0% below MSRP ($63.84).

2

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $46.58, which is 27.0% below MSRP ($63.84).