Categories/Protein & Energy Bars/BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Energy Drinks

at risk
amazon.comID B0CZPGGD9H
BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12

BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12

Bum Energy

The BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12 was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $23.28 to $29.99 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$23.28

MAX PRICE ($)

$29.99

AVG PRICE ($)

$23.50

SEVERE EROSION

22.37%

MSRP/MAP ($)

$29.99

Price erosion from MSRP22.37% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $23.28, following a peak of $29.99 during the tracking period. Compared to its MSRP of $29.99, the current price reflects a severe variance of 22.4% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 31d

2P leads with 100% of Buy Box days

2P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PBum Energy· Top
New
$23.28
−$6.71
31(100%)
22.37%
The Buy Box for BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12 is primarily held by Bum Energy (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $29.99

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $23.28 and $29.99, largely stable over the period. It entered the period already $6.71 below MSRP ($29.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
2PBum Energy

31d · avg $23.50 · 31 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$6.71

Severe · 22.4% below MSRP

Severe erosion — floor is $6.71 (22.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Bum Energy

2P · 31 wins · $23.28

Buy-box is controlled — Bum Energy (2P) leads with 31 wins at $23.28, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $23.28, which is 22.4% below MSRP ($29.99).

2

Escalate directly with Amazon — The lowest price has dropped to $23.28, which is 22.4% below MSRP ($29.99).