Categories/Protein & Energy Bars/BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Energy Drinks

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amazon.comID B0CZPGGD9H
BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12

BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12

Bum Energy

The BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12 was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $19.79 to $23.28 against an MSRP/MAP of $23.28. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$19.79

MAX PRICE ($)

$23.28

AVG PRICE ($)

$22.80

MODERATE EROSION

14.99%

MSRP/MAP ($)

$23.28

Price erosion from MSRP14.99% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $23.28, following a peak of $23.28 during the tracking period. Compared to its MSRP of $23.28, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

2P100% · 29d

2P leads with 100% of Buy Box days

2P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PBum Energy· Top
New
$23.28
+$0.00
29(100%)
0.00%
The Buy Box for BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12 is primarily held by Bum Energy (2P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $23.28

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $19.79 and $23.28, largely stable over the period. Price opened right at MSRP ($23.28). Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
2PBum Energy

29d · avg $22.80 · 29 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$3.49

Significant · 15.0% below MSRP

Significant erosion — floor is $3.49 (15.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Bum Energy

2P · 29 wins · $23.28

Buy-box is controlled — Bum Energy (2P) leads with 29 wins at $23.28, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $19.79, which is 15.0% below MSRP ($23.28).

2

Escalate directly with Amazon — The lowest price has dropped to $19.79, which is 15.0% below MSRP ($23.28).