Categories/Protein & Energy Bars/Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24)

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

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amazon.comID B09GJVN2YZ
Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24)

Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24)

Carnation Breakfast Essentials

The Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $26.95 to $29.94 against an MSRP/MAP of $29.94. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$26.95

MAX PRICE ($)

$29.94

AVG PRICE ($)

$28.42

MINIMAL EROSION

9.99%

MSRP/MAP ($)

$29.94

Price erosion from MSRP9.99% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $29.19, following a peak of $29.94 during the tracking period. Compared to its MSRP of $29.94, the current price reflects a minimal variance of 2.5% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$29.19
−$0.75
31(100%)
2.51%
3PPARTNER STORE USA
New
$28.28
−$1.66
0(0%)
5.54%
3PGreenHaven Supplies
New
$49.60
+$19.66
0(0%)
-65.66%
The Buy Box for Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $29.94

Peak Seller Pressure

3 sellers on Jul 23

Dropped to $29.87

Price Impact At Peak

$0.07 drop

$29.94 → $29.87

Price Trend

Recovering

Seller Proliferation

→ Stable

+0.03/day avg · +1 net

Peak +1 on 07/08

Buy-box price fell to a floor of $26.95 before recovering to $29.19. It entered the period already $2.99 below MSRP ($29.94), before any crowding pressure arrived. Seller count peaked at 3 on 07/23 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
1PAmazon.com

31d · avg $28.42 · 31 Buy Box Wins · ↑ rising

3PGreenHaven Supplies

26d · avg $49.60 · 0 Buy Box Wins · stable

3PPARTNER STORE USA

9d · avg $28.84 · 0 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$2.99

Moderate · 10.0% below MSRP

Moderate erosion — floor price is $2.99 (10.0%) below MSRP and slipping.

Seller Activity

2 3P sellers

Controlled

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

1P · 31 wins · $29.19

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $29.19, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $26.95, which is 10.0% below MSRP ($29.94).

2

Review MAP compliance — The lowest price has dropped to $26.95, which is 10.0% below MSRP ($29.94).