Categories/Protein & Energy Bars/CELSIUS ESSENTIALS™ Sparkling Dragonberry, Sugar Free Performance Energy Drink, 16 Fl Oz (Pack of 12)

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Energy Drinks

critical
amazon.comID B0CTGP9PNB
CELSIUS ESSENTIALS™ Sparkling Dragonberry, Sugar Free Performance Energy Drink, 16 Fl Oz (Pack of 12)

CELSIUS ESSENTIALS™ Sparkling Dragonberry, Sugar Free Performance Energy Drink, 16 Fl Oz (Pack of 12)

Celsius

The CELSIUS ESSENTIALS™ Sparkling Dragonberry, Sugar Free Performance Energy Drink, 16 Fl Oz (Pack of 12) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $17.98 to $29.76 against an MSRP/MAP of $29.76. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$17.98

MAX PRICE ($)

$29.76

AVG PRICE ($)

$20.54

SEVERE EROSION

39.58%

MSRP/MAP ($)

$29.76

Price erosion from MSRP39.58% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $17.98, following a peak of $29.76 during the tracking period. Compared to its MSRP of $29.76, the current price reflects a severe variance of 39.6% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$17.98
−$11.78
31(100%)
39.58%
3PNxtGenn
New
$37.99
+$8.23
0(0%)
-27.65%
3POasis Snacks
New
$38.96
+$9.20
0(0%)
-30.91%
The Buy Box for CELSIUS ESSENTIALS™ Sparkling Dragonberry, Sugar Free Performance Energy Drink, 16 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $29.76

Peak Seller Pressure

3 sellers on Jul 2

Price held at $17.98

Price Trend

Stable

15.2% recovery vs floor

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/02

Buy-box price stayed between $17.98 and $29.76, largely stable over the period. It entered the period already $11.78 below MSRP ($29.76), before any crowding pressure arrived. Seller count peaked at 3 on 07/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3POasis Snacks

Last Jul 9 · $38.96 · 0 Buy Box Wins

Persistent (2)
1PAmazon.com

31d · avg $20.54 · 31 Buy Box Wins · stable

3PNxtGenn

31d · avg $37.99 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$11.78

Severe · 39.6% below MSRP

Severe erosion — floor is $11.78 (39.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled · 1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Amazon.com

1P · 31 wins · $17.98

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $17.98, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $17.98, which is 39.6% below MSRP ($29.76).

2

Escalate directly with Amazon — The lowest price has dropped to $17.98, which is 39.6% below MSRP ($29.76).