Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Energy Drinks

Singles To Go!
The Dunkin’ Zero Sugar Refreshers Singles To Go! Powdered drink mix packets, Strawberry Dragonfruit Lemonade, 10 packets per box , Energy from Green Tea, aspartame-free, no synthetic colors, naturally and artificially flavored, just add water was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $3.98 to $10.91 against an MSRP/MAP of $10.91. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$3.98
MAX PRICE ($)
$10.91
AVG PRICE ($)
$4.43
SEVERE EROSION
63.52%
MSRP/MAP ($)
$10.91
The product is currently selling at $3.98, following a peak of $10.91 during the tracking period. Compared to its MSRP of $10.91, the current price reflects a severe variance of 63.5% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $3.98 −$6.93 | 31(100%) | 63.52% |
3PAmazing Universe | New | $9.99 −$0.92 | 0(0%) | 8.43% |
Peak Seller Pressure
2 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price stayed between $3.98 and $10.91, largely stable over the period. It entered the period already $6.93 below MSRP ($10.91), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
31d · avg $4.43 · 31 Buy Box Wins · stable
31d · avg $9.99 · 0 Buy Box Wins · stable
$6.93
Severe · 63.5% below MSRP
Severe erosion — floor is $6.93 (63.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled
3P activity is limited to 1 seller — controlled.
Amazon.com
1P · 31 wins · $3.98
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $3.98, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $3.98, which is 63.5% below MSRP ($10.91).
Escalate directly with Amazon — The lowest price has dropped to $3.98, which is 63.5% below MSRP ($10.91).