Categories/Protein & Energy Bars/Ensure Clear Mixed Fruit Nutritional Drink | 8g Protein, 15 Vitamins & Minerals | Fat-Free | Ready to-Drink | Refreshing Taste | 10 fl oz, 12 Pack

Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Ready to Drink

critical
amazon.comID B00BY661T8
Ensure Clear Mixed Fruit Nutritional Drink | 8g Protein, 15 Vitamins & Minerals | Fat-Free | Ready to-Drink | Refreshing Taste | 10 fl oz, 12 Pack

Ensure Clear Mixed Fruit Nutritional Drink | 8g Protein, 15 Vitamins & Minerals | Fat-Free | Ready to-Drink | Refreshing Taste | 10 fl oz, 12 Pack

Ensure

The Ensure Clear Mixed Fruit Nutritional Drink | 8g Protein, 15 Vitamins & Minerals | Fat-Free | Ready to-Drink | Refreshing Taste | 10 fl oz, 12 Pack was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $16.34 to $30.81 against an MSRP/MAP of $30.81. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$16.34

MAX PRICE ($)

$30.81

AVG PRICE ($)

$25.03

SEVERE EROSION

46.97%

MSRP/MAP ($)

$30.81

Price erosion from MSRP46.97% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $24.03, following a peak of $30.81 during the tracking period. Compared to its MSRP of $30.81, the current price reflects a severe variance of 22.0% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$24.03
−$6.78
31(100%)
22.01%
3PEngoloids Medical LLC
New
$48.65
+$17.84
0(0%)
-57.90%
3PHonest Medical
New
$46.04
+$15.23
0(0%)
-49.43%
The Buy Box for Ensure Clear Mixed Fruit Nutritional Drink | 8g Protein, 15 Vitamins & Minerals | Fat-Free | Ready to-Drink | Refreshing Taste | 10 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $30.81

Peak Seller Pressure

3 sellers on Jul 1

Price Trend

Recovering

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price fell to a floor of $16.34 before recovering to $24.03. It entered the period already $14.47 below MSRP ($30.81), before any crowding pressure arrived. Seller count peaked at 3 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
1PAmazon.com

31d · avg $25.03 · 31 Buy Box Wins · ↑ rising

3PEngoloids Medical LLC

31d · avg $48.65 · 0 Buy Box Wins · stable

3PHonest Medical

31d · avg $46.04 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$14.47

Severe · 47.0% below MSRP

Severe erosion — floor is $14.47 (47.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

1P · 31 wins · $24.03

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $24.03, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $16.34, which is 47.0% below MSRP ($30.81).

2

Escalate directly with Amazon — The lowest price has dropped to $16.34, which is 47.0% below MSRP ($30.81).