Categories/Protein & Energy Bars/Ensure Max Protein Nutrition Shakes, Variety Pack, With 30g of Protein, 1g of Sugar, Nutrients to Support Immune System Health, High Protein Shake, 11 fl oz, Pack of 8, Liquid

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critical
amazon.comID B0BQSGKQJF
Ensure Max Protein Nutrition Shakes, Variety Pack, With 30g of Protein, 1g of Sugar, Nutrients to Support Immune System Health, High Protein Shake, 11 fl oz, Pack of 8, Liquid

Ensure Max Protein Nutrition Shakes, Variety Pack, With 30g of Protein, 1g of Sugar, Nutrients to Support Immune System Health, High Protein Shake, 11 fl oz, Pack of 8, Liquid

Ensure

The Ensure Max Protein Nutrition Shakes, Variety Pack, With 30g of Protein, 1g of Sugar, Nutrients to Support Immune System Health, High Protein Shake, 11 fl oz, Pack of 8, Liquid was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $13.95 to $19.94 against an MSRP/MAP of $19.94. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$13.95

MAX PRICE ($)

$19.94

AVG PRICE ($)

$19.11

SEVERE EROSION

30.04%

MSRP/MAP ($)

$19.94

Price erosion from MSRP30.04% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $19.94, following a peak of $19.94 during the tracking period. Compared to its MSRP of $19.94, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$19.94
+$0.00
29(100%)
0.00%
3PGrocesrAtHome
New
$31.80
+$11.86
0(0%)
-59.48%
The Buy Box for Ensure Max Protein Nutrition Shakes, Variety Pack, With 30g of Protein, 1g of Sugar, Nutrients to Support Immune System Health, High Protein Shake, 11 fl oz, Pack of 8, Liquid is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $19.94

Peak Seller Pressure

2 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $13.95 and $19.94, largely stable over the period. Price opened right at MSRP ($19.94). Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PAmazon.com

29d · avg $19.11 · 29 Buy Box Wins · stable

3PGrocesrAtHome

29d · avg $31.80 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$5.99

Severe · 30.0% below MSRP

Severe erosion — floor is $5.99 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

1P · 29 wins · $19.94

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $19.94, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $13.95, which is 30.0% below MSRP ($19.94).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 30.0% below MSRP ($19.94).