Categories/Protein & Energy Bars/Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar, 4g Fiber | 11 fl oz, 12 Pack

Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Ready to Drink

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amazon.comID B0791Y2LMB
Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar, 4g Fiber | 11 fl oz, 12 Pack

Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar, 4g Fiber | 11 fl oz, 12 Pack

Ensure

The Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar, 4g Fiber | 11 fl oz, 12 Pack was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $27.97 against an MSRP/MAP of $27.97. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$27.97

MAX PRICE ($)

$27.97

AVG PRICE ($)

$27.97

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$27.97

Price erosion from MSRP0.00% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $27.97, following a peak of $27.97 during the tracking period. Compared to its MSRP of $27.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$27.97
+$0.00
31(100%)
0.00%
3PEngoloids Medical LLC
New
$51.65
+$23.68
0(0%)
-84.66%
3PHonest Medical
New
$47.40
+$19.43
0(0%)
-69.47%
3PGrocesrAtHome
New
$48.95
+$20.98
0(0%)
-75.01%
The Buy Box for Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar, 4g Fiber | 11 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $27.97

Peak Seller Pressure

4 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price held flat at $27.97 throughout the tracking period. Price opened right at MSRP ($27.97). Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (4)
1PAmazon.com

31d · avg $27.97 · 31 Buy Box Wins · stable

3PEngoloids Medical LLC

31d · avg $51.65 · 0 Buy Box Wins · stable

3PHonest Medical

31d · avg $47.40 · 0 Buy Box Wins · stable

3PGrocesrAtHome

31d · avg $48.95 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

3 3P sellers

Crowded

3 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

1P · 31 wins · $27.97

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $27.97, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.