Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Ready to Drink

Ensure
The Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar, 4g Fiber | 11 fl oz, 12 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $16.78 to $27.97 against an MSRP/MAP of $27.97. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$16.78
MAX PRICE ($)
$27.97
AVG PRICE ($)
$26.43
SEVERE EROSION
40.01%
MSRP/MAP ($)
$27.97
The product is currently selling at $27.97, following a peak of $27.97 during the tracking period. Compared to its MSRP of $27.97, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $27.97 +$0.00 | 29(100%) | 0.00% |
3PGrocesrAtHome | New | $48.95 +$20.98 | 0(0%) | -75.01% |
3PHonest Medical | New | $47.40 +$19.43 | 0(0%) | -69.47% |
3PEngoloids Medical LLC | New | $51.65 +$23.68 | 0(0%) | -84.66% |
3PME MY BABY | New | $26.99 −$0.98 | 0(0%) | 3.50% |
Peak Seller Pressure
5 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
-0.04/day avg · -1 net
Buy-box price stayed between $16.78 and $27.97, largely stable over the period. Price opened right at MSRP ($27.97). Seller count peaked at 5 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
Watchlist
No new sellers in recent period.
Last Jun 7 · $26.99 · 0 Buy Box Wins
29d · avg $26.43 · 29 Buy Box Wins · stable
29d · avg $48.95 · 0 Buy Box Wins · stable
29d · avg $47.47 · 0 Buy Box Wins · stable
29d · avg $51.65 · 0 Buy Box Wins · stable
$11.19
Severe · 40.0% below MSRP
Severe erosion — floor is $11.19 (40.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P sellers
Crowded · 1 exited
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
1P · 29 wins · $27.97
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $27.97, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $16.78, which is 40.0% below MSRP ($27.97).
Escalate directly with Amazon — The lowest price has dropped to $16.78, which is 40.0% below MSRP ($27.97).