Categories/Protein & Energy Bars/Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Ready to Drink

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amazon.comID B001TDL55G
Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure

The Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $38.96 against an MSRP/MAP of $38.96. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$38.96

MAX PRICE ($)

$38.96

AVG PRICE ($)

$38.96

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$38.96

Price erosion from MSRP0.00% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $38.96, following a peak of $38.96 during the tracking period. Compared to its MSRP of $38.96, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 4 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$38.96
+$0.00
31(100%)
0.00%
3PReebship
New
$57.20
+$18.24
0(0%)
-46.82%
3PAlabama Online Wholesale
New
$57.40
+$18.44
0(0%)
-47.33%
3PJC King & DIY Control
New
$55.99
+$17.03
0(0%)
-43.71%
3PGrocesrAtHome
New
$64.55
+$25.59
0(0%)
-65.68%
The Buy Box for Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $38.96

Peak Seller Pressure

5 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/05

Buy-box price held flat at $38.96 throughout the tracking period. Price opened right at MSRP ($38.96). Seller count peaked at 5 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (5)
1PAmazon.com

31d · avg $38.96 · 31 Buy Box Wins · stable

3PReebship

31d · avg $57.20 · 0 Buy Box Wins · stable

3PJC King & DIY Control

31d · avg $55.99 · 0 Buy Box Wins · stable

3PGrocesrAtHome

31d · avg $61.03 · 0 Buy Box Wins · ↑ rising

3PAlabama Online Wholesale

25d · avg $57.40 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

4 3P sellers

Crowded

4 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

1P · 31 wins · $38.96

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $38.96, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.