Categories/Protein & Energy Bars/Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Ready to Drink

healthy
amazon.comID B001TDL55G
Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure

The Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price was $38.96 against an MSRP/MAP of $38.96. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$38.96

MAX PRICE ($)

$38.96

AVG PRICE ($)

$38.96

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$38.96

Price erosion from MSRP0.00% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $38.96, following a peak of $38.96 during the tracking period. Compared to its MSRP of $38.96, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 4 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$38.96
+$0.00
29(100%)
0.00%
3PGrocesrAtHome
New
$64.55
+$25.59
0(0%)
-65.68%
3PReebship
New
$57.20
+$18.24
0(0%)
-46.82%
3PJC King & DIY Control
New
$55.99
+$17.03
0(0%)
-43.71%
3PAlabama Online Wholesale
New
$57.40
+$18.44
0(0%)
-47.33%
The Buy Box for Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $38.96

Peak Seller Pressure

5 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

-0.04/day avg · -1 net

Peak +1 on 06/09

Buy-box price held flat at $38.96 throughout the tracking period. Price opened right at MSRP ($38.96). Seller count peaked at 5 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (5)
1PAmazon.com

29d · avg $38.96 · 29 Buy Box Wins · stable

3PReebship

29d · avg $57.20 · 0 Buy Box Wins · stable

3PJC King & DIY Control

29d · avg $55.99 · 0 Buy Box Wins · stable

3PGrocesrAtHome

29d · avg $61.03 · 0 Buy Box Wins · ↑ rising

3PAlabama Online Wholesale

24d · avg $57.40 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

4 3P sellers

Crowded

4 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

1P · 29 wins · $38.96

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $38.96, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 0.0% below MSRP ($38.96).