Categories/Protein & Energy Bars/Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Ready to Drink

critical
amazon.comID B07CVZSM17
Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure

The Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $37.99 to $40.49 against an MSRP/MAP of $40.49. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$37.99

MAX PRICE ($)

$40.49

AVG PRICE ($)

$40.18

MINIMAL EROSION

6.17%

MSRP/MAP ($)

$40.49

Price erosion from MSRP6.17% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $38.29, following a peak of $40.49 during the tracking period. Compared to its MSRP of $40.49, the current price reflects a minimal variance of 5.4% erosion.

Buy Box Distribution

Buy Box Share

1P86% · 24d
3P14% · 4d

1P leads with 86% of Buy Box days

1P 1 seller3P 15 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$40.49
+$0.00
24(86%)
0.00%
3PME MY BABY
New
$38.29
−$2.20
3(11%)
5.43%
3PEssential Deals LLC
New
$38.99
−$1.50
1(4%)
3.70%
3PM-Place Shop
New
$69.00
+$28.51
0(0%)
-70.41%
3PBabyLuck
New
$50.39
+$9.90
0(0%)
-24.45%
3PReliable & Fast
New
$74.95
+$34.46
0(0%)
-85.11%
3PALPHA IMPORT LLC
New
$50.35
+$9.86
0(0%)
-24.35%
3PHonest Medical
New
$67.95
+$27.46
0(0%)
-67.82%
3PDeal Mart LLC
New
$53.99
+$13.50
0(0%)
-33.34%
3PM&D Wholesalers
New
$49.99
+$9.50
0(0%)
-23.46%
3PFrednelstore
New
$55.00
+$14.51
0(0%)
-35.84%
3PAutoverseshop
New
$50.95
+$10.46
0(0%)
-25.83%
3PJC King & DIY Control
New
$57.99
+$17.50
0(0%)
-43.22%
3PAlabama Online Wholesale
New
$55.28
+$14.79
0(0%)
-36.53%
3PBest Deal Retail Corp.
New
$55.69
+$15.20
0(0%)
-37.54%
3PGrocesrAtHome
New
$52.95
+$12.46
0(0%)
-30.77%
The Buy Box for Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 86% share, winning the Buy Box for 24 out of 28 tracked days. Only 3 of 16 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $40.49

Peak Seller Pressure

15 sellers on Jun 18

Price held at $40.49

Price Trend

Eroding

Seller Proliferation

→ Stable

+0.04/day avg · +1 net

Peak +3 on 06/30

Buy-box price declined from $40.49 to $38.29 — a $2.20 drop over 28 days. Price opened right at MSRP ($40.49). Seller count peaked at 15 on 06/18 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period

Watchlist

  • 2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
New Entrants (1)
3PM-Place Shop

Since Jun 30 · $69.00 · 0 Buy Box Wins

Exited (0)

No sellers exited in recent period.

Persistent (15)
1PAmazon.com

28d · avg $40.49 · 24 Buy Box Wins · stable

3PME MY BABY

10d · avg $38.72 · 3 Buy Box Wins · ↓ falling

3PEssential Deals LLC

28d · avg $43.92 · 1 Buy Box Wins · ↓ falling

3PJC King & DIY Control

28d · avg $57.99 · 0 Buy Box Wins · stable

3PReliable & Fast

28d · avg $74.95 · 0 Buy Box Wins · stable

3PBest Deal Retail Corp.

28d · avg $55.69 · 0 Buy Box Wins · stable

3PALPHA IMPORT LLC

28d · avg $50.35 · 0 Buy Box Wins · stable

3PGrocesrAtHome

28d · avg $52.95 · 0 Buy Box Wins · stable

3PHonest Medical

28d · avg $67.95 · 0 Buy Box Wins · stable

3PDeal Mart LLC

28d · avg $52.56 · 0 Buy Box Wins · ↑ rising

3PM&D Wholesalers

28d · avg $49.99 · 0 Buy Box Wins · stable

3PFrednelstore

27d · avg $51.37 · 0 Buy Box Wins · ↑ rising

3PAutoverseshop

25d · avg $50.95 · 0 Buy Box Wins · stable

3PBabyLuck

24d · avg $48.14 · 0 Buy Box Wins · stable

3PAlabama Online Wholesale

23d · avg $55.28 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$2.50

Moderate · 6.2% below MSRP

Moderate erosion — floor price is $2.50 (6.2%) below MSRP and slipping.

Seller Activity

15 3P sellers

Swarming · +1 new

15 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

Amazon.com

1P · 24 wins · $40.49

3P sellers win the buy box 14.3% of the time; ME MY BABY leads with 3 days at $38.29 (5.4% below MAP) — worsening.

Recommended Actions
1

Audit distribution channels — 15 active 3P sellers detected, indicating widespread distribution issues.

2

Monitor buy-box ownership daily — 3P sellers captured 14.3% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against ME MY BABY, the highest-frequency 3P buy-box winner.

4

Escalate directly with Amazon — The lowest price has dropped to $37.99, which is 6.2% below MSRP ($40.49).

5

Review MAP compliance — The lowest price has dropped to $37.99, which is 6.2% below MSRP ($40.49).