Categories/Protein & Energy Bars/Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Ready to Drink

critical
amazon.comID B000ARPK7G
Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure

The Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $41.54 to $63.68 against an MSRP/MAP of $63.68. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$41.54

MAX PRICE ($)

$63.68

AVG PRICE ($)

$42.65

SEVERE EROSION

34.77%

MSRP/MAP ($)

$63.68

Price erosion from MSRP34.77% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $41.54, following a peak of $63.68 during the tracking period. Compared to its MSRP of $63.68, the current price reflects a severe variance of 34.8% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller2P 1 seller3P 5 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$41.54
$22.14
31(100%)
34.77%
3PHey Pharma
New
$92.78
+$29.10
0(0%)
-45.70%
3PEngoloids Medical LLC
New
$78.93
+$15.25
0(0%)
-23.95%
3PGrocesrAtHome
New
$69.55
+$5.87
0(0%)
-9.22%
3Pjune.sales
New
$68.96
+$5.28
0(0%)
-8.29%
2PAmazon Resale
New
$39.46
$24.22
0(0%)
38.03%
3PHonest Medical
New
$79.98
+$16.30
0(0%)
-25.60%
The Buy Box for Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $63.68

Peak Seller Pressure

7 sellers on Jul 29

Price held at $41.54

Price Trend

Stable

Seller Proliferation

Stable

+0.07/day avg · +2 net

Peak +1 on 07/19

Buy-box price stayed between $41.54 and $63.68, largely stable over the period. It entered the period already $22.14 below MSRP ($63.68), before any crowding pressure arrived. Seller count peaked at 7 on 07/29 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
New Entrants (1)
2PAmazon Resale

Since Jul 29 · $39.4638.0% below MAP · 0 Buy Box Wins

Exited (0)

No sellers exited in recent period.

Persistent (6)
1PAmazon.com

31d · avg $42.65 · 31 Buy Box Wins · stable

3PHey Pharma

31d · avg $93.15 · 0 Buy Box Wins · ↓ falling

3PEngoloids Medical LLC

31d · avg $78.93 · 0 Buy Box Wins · stable

3PGrocesrAtHome

31d · avg $69.55 · 0 Buy Box Wins · stable

3PHonest Medical

31d · avg $79.98 · 0 Buy Box Wins · stable

3Pjune.sales

13d · avg $68.96 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$22.14

Severe · 34.8% below MSRP

Severe erosion — floor is $22.14 (34.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

5 3P sellers

Crowded · +1 new

5 third-party sellers active — channel showing crowding pressure, new entrants arriving.

Buy Box

Amazon.com

1P · 31 wins · $41.54

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $41.54, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $41.54, which is 34.8% below MSRP ($63.68).

2

Escalate directly with Amazon — The lowest price has dropped to $39.07, which is 34.8% below MSRP ($63.68).