Categories/Protein & Energy Bars/Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Ready to Drink

at risk
amazon.comID B000ARPK7G
Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure

The Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $41.54 to $53.96 against an MSRP/MAP of $53.96. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$41.54

MAX PRICE ($)

$53.96

AVG PRICE ($)

$42.40

SEVERE EROSION

23.02%

MSRP/MAP ($)

$53.96

Price erosion from MSRP23.02% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $41.54, following a peak of $53.96 during the tracking period. Compared to its MSRP of $53.96, the current price reflects a severe variance of 23.0% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$41.54
−$12.42
29(100%)
23.02%
3PGrocesrAtHome
New
$69.55
+$15.59
0(0%)
-28.89%
3PHonest Medical
New
$79.98
+$26.02
0(0%)
-48.22%
3PEngoloids Medical LLC
New
$78.93
+$24.97
0(0%)
-46.28%
The Buy Box for Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $53.96

Peak Seller Pressure

4 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 06/12

Buy-box price stayed between $41.54 and $53.96, largely stable over the period. It entered the period already $12.42 below MSRP ($53.96), before any crowding pressure arrived. Seller count peaked at 4 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (4)
1PAmazon.com

29d · avg $42.40 · 29 Buy Box Wins · stable

3PHonest Medical

29d · avg $79.84 · 0 Buy Box Wins · stable

3PEngoloids Medical LLC

29d · avg $78.93 · 0 Buy Box Wins · stable

3PGrocesrAtHome

28d · avg $69.55 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$12.42

Severe · 23.0% below MSRP

Severe erosion — floor is $12.42 (23.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

3 3P sellers

Crowded

3 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

1P · 29 wins · $41.54

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $41.54, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $41.54, which is 23.0% below MSRP ($53.96).

2

Escalate directly with Amazon — The lowest price has dropped to $41.54, which is 23.0% below MSRP ($53.96).