Categories/Protein & Energy Bars/Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

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amazon.comID B07CW9186D
Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure

The Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $53.93 to $55.39 against an MSRP/MAP of $55.39. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$53.93

MAX PRICE ($)

$55.39

AVG PRICE ($)

$55.01

MINIMAL EROSION

2.64%

MSRP/MAP ($)

$55.39

Price erosion from MSRP2.64% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $53.98, following a peak of $55.39 during the tracking period. Compared to its MSRP of $55.39, the current price reflects a minimal variance of 2.5% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 5 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$53.98
−$1.41
29(100%)
2.55%
3Pjune.sales
New
$69.96
+$14.57
0(0%)
-26.30%
3PM-Place Shop
New
$75.99
+$20.60
0(0%)
-37.19%
3PHey Pharma
New
$95.24
+$39.85
0(0%)
-71.94%
3PSHOP-ALL-AZ
New
$70.00
+$14.61
0(0%)
-26.38%
3PBabyLuck
New
$64.33
+$8.94
0(0%)
-16.14%
The Buy Box for Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 6 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $55.39

Peak Seller Pressure

4 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 06/30

Buy-box price stayed between $53.93 and $55.39, largely stable over the period. Price opened right at MSRP ($55.39). Seller count peaked at 4 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (1)
3PM-Place Shop

Since Jun 30 · $75.99 · 0 Buy Box Wins

Exited (2)
3Pjune.sales

Last Jun 10 · $69.96 · 0 Buy Box Wins

3PHey Pharma

Last Jun 17 · $95.24 · 0 Buy Box Wins

Persistent (3)
1PAmazon.com

29d · avg $55.01 · 29 Buy Box Wins · ↓ falling

3PBabyLuck

29d · avg $57.80 · 0 Buy Box Wins · stable

3PSHOP-ALL-AZ

29d · avg $70.00 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$1.46

Minimal · 2.6% below MSRP

Pricing is largely holding — floor sits $1.46 (2.6%) below MSRP, minor drift within an acceptable range.

Seller Activity

5 3P sellers

Crowded · +1 new · 2 exited

5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

1P · 29 wins · $53.98

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $53.98, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.