Categories/Protein & Energy Bars/Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

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amazon.comID B07CW9186D
Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure

The Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $53.97 to $55.39 against an MSRP/MAP of $55.39. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$53.97

MAX PRICE ($)

$55.39

AVG PRICE ($)

$55.25

MINIMAL EROSION

2.56%

MSRP/MAP ($)

$55.39

Price erosion from MSRP2.56% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $55.39, following a peak of $55.39 during the tracking period. Compared to its MSRP of $55.39, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$55.39
+$0.00
31(100%)
0.00%
3PM-Place Shop
New
$75.99
+$20.60
0(0%)
-37.19%
3PSHOP-ALL-AZ
New
$70.00
+$14.61
0(0%)
-26.38%
3PBabyLuck
New
$63.80
+$8.41
0(0%)
-15.18%
The Buy Box for Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $55.39

Peak Seller Pressure

4 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $53.97 and $55.39, largely stable over the period. It entered the period already $1.42 below MSRP ($55.39), before any crowding pressure arrived. Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (4)
1PAmazon.com

31d · avg $55.25 · 31 Buy Box Wins · ↑ rising

3PM-Place Shop

31d · avg $75.99 · 0 Buy Box Wins · stable

3PSHOP-ALL-AZ

31d · avg $70.00 · 0 Buy Box Wins · stable

3PBabyLuck

31d · avg $63.85 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$1.42

Minimal · 2.6% below MSRP

Pricing is largely holding — floor sits $1.42 (2.6%) below MSRP, minor drift within an acceptable range.

Seller Activity

3 3P sellers

Crowded

3 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

1P · 31 wins · $55.39

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $55.39, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.