Categories/Protein & Energy Bars/Frog Fuel Power Regular Complete Liquid Protein Shot, 15g, Nano Hydrolyzed & Grass Fed Collagen, Post Workout, Gluten Free, Fat & Sugar Free, 22 Amino Acids, 0 Carbs, Berry, 24 Pack

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Frog Fuel Power Regular Complete Liquid Protein Shot, 15g, Nano Hydrolyzed & Grass Fed Collagen, Post Workout, Gluten Free, Fat & Sugar Free, 22 Amino Acids, 0 Carbs, Berry, 24 Pack

Frog Fuel Power Regular Complete Liquid Protein Shot, 15g, Nano Hydrolyzed & Grass Fed Collagen, Post Workout, Gluten Free, Fat & Sugar Free, 22 Amino Acids, 0 Carbs, Berry, 24 Pack

Frog Fuel

The Frog Fuel Power Regular Complete Liquid Protein Shot, 15g, Nano Hydrolyzed & Grass Fed Collagen, Post Workout, Gluten Free, Fat & Sugar Free, 22 Amino Acids, 0 Carbs, Berry, 24 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $38.40 to $48.00 against an MSRP/MAP of $48.00. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$38.40

MAX PRICE ($)

$48.00

AVG PRICE ($)

$46.63

MODERATE EROSION

20.00%

MSRP/MAP ($)

$48.00

Price erosion from MSRP20.00% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $48.00, following a peak of $48.00 during the tracking period. Compared to its MSRP of $48.00, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

2P100% · 28d

2P leads with 100% of Buy Box days

2P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2POP2 Labs· Top
New
$48.00
+$0.00
28(97%)
0.00%
The Buy Box for Frog Fuel Power Regular Complete Liquid Protein Shot, 15g, Nano Hydrolyzed & Grass Fed Collagen, Post Workout, Gluten Free, Fat & Sugar Free, 22 Amino Acids, 0 Carbs, Berry, 24 Pack is primarily held by OP2 Labs (2P) with a 100% share, winning the Buy Box for 28 out of 29 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $48.00

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 06/12

Buy-box price stayed between $38.40 and $48.00, largely stable over the period. Price opened right at MSRP ($48.00). Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
2POP2 Labs

28d · avg $46.63 · 28 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$9.60

Severe · 20.0% below MSRP

Severe erosion — floor is $9.60 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

OP2 Labs

2P · 28 wins · $48.00

Buy-box is controlled — OP2 Labs (2P) leads with 28 wins at $48.00, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $38.40, which is 20.0% below MSRP ($48.00).

2

Escalate directly with Amazon — The lowest price has dropped to $38.40, which is 20.0% below MSRP ($48.00).