Categories/Protein & Energy Bars/Gatorade G Zero Thirst Quencher, 3 Flavor Variety Pack, 20oz Bottles (12 Pack)

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Sports Drinks

critical
amazon.comID B082G3LPCZ
Gatorade G Zero Thirst Quencher, 3 Flavor Variety Pack, 20oz Bottles (12 Pack)

Gatorade G Zero Thirst Quencher, 3 Flavor Variety Pack, 20oz Bottles (12 Pack)

Gatorade

The Gatorade G Zero Thirst Quencher, 3 Flavor Variety Pack, 20oz Bottles (12 Pack) was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $10.98 to $15.86 against an MSRP/MAP of $15.86. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$10.98

MAX PRICE ($)

$15.86

AVG PRICE ($)

$15.19

SEVERE EROSION

30.77%

MSRP/MAP ($)

$15.86

Price erosion from MSRP30.77% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $15.86, following a peak of $15.86 during the tracking period. Compared to its MSRP of $15.86, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller2P 1 seller3P 7 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$15.86
+$0.00
29(100%)
0.00%
3PHRRStores1228 LLC
New
$28.75
+$12.89
0(0%)
-81.27%
3PRare Beverages
New
$27.83
+$11.97
0(0%)
-75.47%
3PSun_light
New
$27.99
+$12.13
0(0%)
-76.48%
3Pdeals-2-grab
New
$27.83
+$11.97
0(0%)
-75.47%
3PNew Flowers
New
$27.83
+$11.97
0(0%)
-75.47%
2PAmazon Resale
New
$13.53
$2.33
0(0%)
14.69%
3PAbode Market Inc
New
$29.99
+$14.13
0(0%)
-89.09%
3PEPIC FOOD AND BEVERAGE LLC
New
$27.83
+$11.97
0(0%)
-75.47%
The Buy Box for Gatorade G Zero Thirst Quencher, 3 Flavor Variety Pack, 20oz Bottles (12 Pack) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 9 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $15.86

Peak Seller Pressure

9 sellers on Jun 22

Price held at $15.86

Price Trend

Stable

Seller Proliferation

Stable

+0.07/day avg · +2 net

Peak +1 on 06/09

Buy-box price stayed between $10.98 and $15.86, largely stable over the period. Price opened right at MSRP ($15.86). Seller count peaked at 9 on 06/22 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (9)
1PAmazon.com

29d · avg $15.19 · 29 Buy Box Wins · stable

3PHRRStores1228 LLC

29d · avg $28.75 · 0 Buy Box Wins · stable

3PRare Beverages

29d · avg $28.79 · 0 Buy Box Wins · stable

3PSun_light

29d · avg $27.99 · 0 Buy Box Wins · stable

3PNew Flowers

29d · avg $27.83 · 0 Buy Box Wins · stable

3PAbode Market Inc

29d · avg $30.43 · 0 Buy Box Wins · ↑ rising

3PEPIC FOOD AND BEVERAGE LLC

29d · avg $27.83 · 0 Buy Box Wins · stable

3Pdeals-2-grab

22d · avg $27.83 · 0 Buy Box Wins · stable

2PAmazon Resale

9d · avg $13.68 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$4.88

Severe · 30.8% below MSRP

Severe erosion — floor is $4.88 (30.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

7 3P sellers

Swarming

7 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 29 wins · $15.86

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $15.86, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $10.98, which is 30.8% below MSRP ($15.86).

2

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 30.8% below MSRP ($15.86).