Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Sports Drinks

Gatorade
The Gatorade G Zero Thirst Quencher, 3 Flavor Variety Pack, 20oz Bottles (12 Pack) was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $10.98 to $15.86 against an MSRP/MAP of $15.86. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$10.98
MAX PRICE ($)
$15.86
AVG PRICE ($)
$15.19
SEVERE EROSION
30.77%
MSRP/MAP ($)
$15.86
The product is currently selling at $15.86, following a peak of $15.86 during the tracking period. Compared to its MSRP of $15.86, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $15.86 +$0.00 | 29(100%) | 0.00% |
3PHRRStores1228 LLC | New | $28.75 +$12.89 | 0(0%) | -81.27% |
3PRare Beverages | New | $27.83 +$11.97 | 0(0%) | -75.47% |
3PSun_light | New | $27.99 +$12.13 | 0(0%) | -76.48% |
3Pdeals-2-grab | New | $27.83 +$11.97 | 0(0%) | -75.47% |
3PNew Flowers | New | $27.83 +$11.97 | 0(0%) | -75.47% |
2PAmazon Resale | New | $13.53 −$2.33 | 0(0%) | 14.69% |
3PAbode Market Inc | New | $29.99 +$14.13 | 0(0%) | -89.09% |
3PEPIC FOOD AND BEVERAGE LLC | New | $27.83 +$11.97 | 0(0%) | -75.47% |
Peak Seller Pressure
9 sellers on Jun 22
Price held at $15.86
Price Trend
Stable
Seller Proliferation
→ Stable
+0.07/day avg · +2 net
Peak +1 on 06/09
Buy-box price stayed between $10.98 and $15.86, largely stable over the period. Price opened right at MSRP ($15.86). Seller count peaked at 9 on 06/22 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $15.19 · 29 Buy Box Wins · stable
29d · avg $28.75 · 0 Buy Box Wins · stable
29d · avg $28.79 · 0 Buy Box Wins · stable
29d · avg $27.99 · 0 Buy Box Wins · stable
29d · avg $27.83 · 0 Buy Box Wins · stable
29d · avg $30.43 · 0 Buy Box Wins · ↑ rising
29d · avg $27.83 · 0 Buy Box Wins · stable
22d · avg $27.83 · 0 Buy Box Wins · stable
9d · avg $13.68 · 0 Buy Box Wins · stable
$4.88
Severe · 30.8% below MSRP
Severe erosion — floor is $4.88 (30.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
7 3P sellers
Swarming
7 3P sellers are swarming this listing — heavily contested.
Amazon.com
1P · 29 wins · $15.86
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $15.86, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $10.98, which is 30.8% below MSRP ($15.86).
Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.
Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 30.8% below MSRP ($15.86).