Categories/Protein & Energy Bars/GHOST Energy Drink - 12-Pack, Welch's Grape, 16oz Cans - Energy & Focus & No Artificial Colors - 200mg of Natural Caffeine, L-Carnitine & Taurine - Gluten-Free & Vegan

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Energy Drinks

at risk
amazon.comID B0DF1L929C
GHOST Energy Drink - 12-Pack, Welch's Grape, 16oz Cans - Energy & Focus & No Artificial Colors - 200mg of Natural Caffeine, L-Carnitine & Taurine - Gluten-Free & Vegan

GHOST Energy Drink - 12-Pack, Welch's Grape, 16oz Cans - Energy & Focus & No Artificial Colors - 200mg of Natural Caffeine, L-Carnitine & Taurine - Gluten-Free & Vegan

Ghost

The GHOST Energy Drink - 12-Pack, Welch's Grape, 16oz Cans - Energy & Focus & No Artificial Colors - 200mg of Natural Caffeine, L-Carnitine & Taurine - Gluten-Free & Vegan was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $23.99 to $29.99 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$23.99

MAX PRICE ($)

$29.99

AVG PRICE ($)

$29.47

SEVERE EROSION

20.01%

MSRP/MAP ($)

$29.99

Price erosion from MSRP20.01% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $29.99, following a peak of $29.99 during the tracking period. Compared to its MSRP of $29.99, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$29.99
+$0.00
31(100%)
0.00%
The Buy Box for GHOST Energy Drink - 12-Pack, Welch's Grape, 16oz Cans - Energy & Focus & No Artificial Colors - 200mg of Natural Caffeine, L-Carnitine & Taurine - Gluten-Free & Vegan is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $29.99

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $0.00 and $29.99, largely stable over the period. Price opened right at MSRP ($29.99). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

31d · avg $29.47 · 31 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$6.00

Severe · 20.0% below MSRP

Severe erosion — floor is $6.00 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 31 wins · $29.99

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $29.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $23.99, which is 20.0% below MSRP ($29.99).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 20.0% below MSRP ($29.99).