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Glucerna
The Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $26.30 to $44.98 against an MSRP/MAP of $44.98. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$26.30
MAX PRICE ($)
$44.98
AVG PRICE ($)
$40.06
SEVERE EROSION
41.53%
MSRP/MAP ($)
$44.98
The product is currently selling at $44.96, following a peak of $44.98 during the tracking period. Compared to its MSRP of $44.98, the current price reflects a minimal variance of 0.0% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $44.96 −$0.02 | 29(100%) | 0.04% |
3PGrocesrAtHome | New | $52.95 +$7.97 | 0(0%) | -17.72% |
3PLone$tar Deal | New | $67.95 +$22.97 | 0(0%) | -51.07% |
3PHonest Medical | New | $72.18 +$27.20 | 0(0%) | -60.47% |
3PBest Deal Retail Corp. | New | $67.99 +$23.01 | 0(0%) | -51.16% |
Peak Seller Pressure
5 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +1 on 06/12
Buy-box price stayed between $26.30 and $44.98, largely stable over the period. Price opened right at MSRP ($44.98). Seller count peaked at 5 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $40.06 · 29 Buy Box Wins · stable
29d · avg $67.99 · 0 Buy Box Wins · stable
29d · avg $52.95 · 0 Buy Box Wins · stable
29d · avg $67.95 · 0 Buy Box Wins · stable
28d · avg $72.18 · 0 Buy Box Wins · stable
$18.68
Severe · 41.5% below MSRP
Severe erosion — floor is $18.68 (41.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P sellers
Crowded
4 third-party sellers active — channel showing crowding pressure.
Amazon.com
1P · 29 wins · $44.96
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $44.96, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $26.30, which is 41.5% below MSRP ($44.98).
Escalate directly with Amazon — The lowest price has dropped to $26.30, which is 41.5% below MSRP ($44.98).