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Glucerna
The Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $40.46 to $44.96 against an MSRP/MAP of $44.96. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$40.46
MAX PRICE ($)
$44.96
AVG PRICE ($)
$43.23
MODERATE EROSION
10.01%
MSRP/MAP ($)
$44.96
The product is currently selling at $44.96, following a peak of $44.96 during the tracking period. Compared to its MSRP of $44.96, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $44.96 +$0.00 | 31(100%) | 0.00% |
3PLone$tar Deal | New | $67.95 +$22.99 | 0(0%) | -51.13% |
3PBest Deal Retail Corp. | New | $67.99 +$23.03 | 0(0%) | -51.22% |
3PHonest Medical | New | $72.18 +$27.22 | 0(0%) | -60.54% |
3PGrocesrAtHome | New | $52.95 +$7.99 | 0(0%) | -17.77% |
Peak Seller Pressure
5 sellers on Jul 1
Price Trend
Recovering
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price fell to a floor of $40.46 before recovering to $44.96. It entered the period already $4.50 below MSRP ($44.96), before any crowding pressure arrived. Seller count peaked at 5 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
31d · avg $43.23 · 31 Buy Box Wins · ↑ rising
31d · avg $67.95 · 0 Buy Box Wins · stable
31d · avg $52.95 · 0 Buy Box Wins · stable
31d · avg $67.99 · 0 Buy Box Wins · stable
31d · avg $72.18 · 0 Buy Box Wins · stable
$4.50
Significant · 10.0% below MSRP
Significant erosion — floor is $4.50 (10.0%) below MSRP; the pricing anchor is under real pressure.
4 3P sellers
Crowded
4 third-party sellers active — channel showing crowding pressure.
Amazon.com
1P · 31 wins · $44.96
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $44.96, and 3P interference is minimal.
Identify sellers below MAP — The lowest price has dropped to $40.46, which is 10.0% below MSRP ($44.96).
Escalate directly with Amazon — The lowest price has dropped to $40.46, which is 10.0% below MSRP ($44.96).