Categories/Protein & Energy Bars/Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack

Health & Household > Diet & Sports Nutrition > Weight Loss > Ready to Drink Shakes

critical
amazon.comID B000NYSNVQ
Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack

Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack

Glucerna

The Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $26.30 to $44.98 against an MSRP/MAP of $44.98. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$26.30

MAX PRICE ($)

$44.98

AVG PRICE ($)

$40.06

SEVERE EROSION

41.53%

MSRP/MAP ($)

$44.98

Price erosion from MSRP41.53% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $44.96, following a peak of $44.98 during the tracking period. Compared to its MSRP of $44.98, the current price reflects a minimal variance of 0.0% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 4 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$44.96
$0.02
29(100%)
0.04%
3PGrocesrAtHome
New
$52.95
+$7.97
0(0%)
-17.72%
3PLone$tar Deal
New
$67.95
+$22.97
0(0%)
-51.07%
3PHonest Medical
New
$72.18
+$27.20
0(0%)
-60.47%
3PBest Deal Retail Corp.
New
$67.99
+$23.01
0(0%)
-51.16%
The Buy Box for Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $44.98

Peak Seller Pressure

5 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

Stable

0/day avg · 0 net

Peak +1 on 06/12

Buy-box price stayed between $26.30 and $44.98, largely stable over the period. Price opened right at MSRP ($44.98). Seller count peaked at 5 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (5)
1PAmazon.com

29d · avg $40.06 · 29 Buy Box Wins · stable

3PBest Deal Retail Corp.

29d · avg $67.99 · 0 Buy Box Wins · stable

3PGrocesrAtHome

29d · avg $52.95 · 0 Buy Box Wins · stable

3PLone$tar Deal

29d · avg $67.95 · 0 Buy Box Wins · stable

3PHonest Medical

28d · avg $72.18 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$18.68

Severe · 41.5% below MSRP

Severe erosion — floor is $18.68 (41.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

4 3P sellers

Crowded

4 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

1P · 29 wins · $44.96

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $44.96, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $26.30, which is 41.5% below MSRP ($44.98).

2

Escalate directly with Amazon — The lowest price has dropped to $26.30, which is 41.5% below MSRP ($44.98).