Categories/Protein & Energy Bars/Glucerna Original Diabetes Care Shake, Rich Chocolate, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack

Health & Household > Diet & Sports Nutrition > Weight Loss > Ready to Drink Shakes

critical
amazon.comID B000NYWD5S
Glucerna Original Diabetes Care Shake, Rich Chocolate, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack

Glucerna Original Diabetes Care Shake, Rich Chocolate, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack

Glucerna

The Glucerna Original Diabetes Care Shake, Rich Chocolate, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $27.69 to $42.99 against an MSRP/MAP of $42.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$27.69

MAX PRICE ($)

$42.99

AVG PRICE ($)

$39.24

SEVERE EROSION

35.59%

MSRP/MAP ($)

$42.99

Price erosion from MSRP35.59% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $40.46, following a peak of $42.99 during the tracking period. Compared to its MSRP of $42.99, the current price reflects a minimal variance of 5.9% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$40.46
$2.53
29(100%)
5.89%
3PGrocesrAtHome
New
$64.95
+$21.96
0(0%)
-51.08%
3PHonest Medical
New
$69.75
+$26.76
0(0%)
-62.25%
3PBest Deal Retail Corp.
New
$67.99
+$25.00
0(0%)
-58.15%
The Buy Box for Glucerna Original Diabetes Care Shake, Rich Chocolate, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $42.99

Peak Seller Pressure

4 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

Stable

0/day avg · 0 net

Peak +1 on 06/12

Buy-box price stayed between $27.69 and $42.99, largely stable over the period. It entered the period already $3.43 below MSRP ($42.99), before any crowding pressure arrived. Seller count peaked at 4 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (4)
1PAmazon.com

29d · avg $39.24 · 29 Buy Box Wins · ↑ rising

3PHonest Medical

29d · avg $69.75 · 0 Buy Box Wins · stable

3PBest Deal Retail Corp.

29d · avg $67.99 · 0 Buy Box Wins · stable

3PGrocesrAtHome

28d · avg $64.95 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$15.30

Severe · 35.6% below MSRP

Severe erosion — floor is $15.30 (35.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

3 3P sellers

Crowded

3 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

1P · 29 wins · $40.46

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $40.46, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $27.69, which is 35.6% below MSRP ($42.99).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 35.6% below MSRP ($42.99).