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Glucerna
The Glucerna Original Diabetes Care Shake, Rich Chocolate, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $27.69 to $42.99 against an MSRP/MAP of $42.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$27.69
MAX PRICE ($)
$42.99
AVG PRICE ($)
$39.24
SEVERE EROSION
35.59%
MSRP/MAP ($)
$42.99
The product is currently selling at $40.46, following a peak of $42.99 during the tracking period. Compared to its MSRP of $42.99, the current price reflects a minimal variance of 5.9% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $40.46 −$2.53 | 29(100%) | 5.89% |
3PGrocesrAtHome | New | $64.95 +$21.96 | 0(0%) | -51.08% |
3PHonest Medical | New | $69.75 +$26.76 | 0(0%) | -62.25% |
3PBest Deal Retail Corp. | New | $67.99 +$25.00 | 0(0%) | -58.15% |
Peak Seller Pressure
4 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +1 on 06/12
Buy-box price stayed between $27.69 and $42.99, largely stable over the period. It entered the period already $3.43 below MSRP ($42.99), before any crowding pressure arrived. Seller count peaked at 4 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $39.24 · 29 Buy Box Wins · ↑ rising
29d · avg $69.75 · 0 Buy Box Wins · stable
29d · avg $67.99 · 0 Buy Box Wins · stable
28d · avg $64.95 · 0 Buy Box Wins · stable
$15.30
Severe · 35.6% below MSRP
Severe erosion — floor is $15.30 (35.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
3 3P sellers
Crowded
3 third-party sellers active — channel showing crowding pressure.
Amazon.com
1P · 29 wins · $40.46
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $40.46, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $27.69, which is 35.6% below MSRP ($42.99).
Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 35.6% below MSRP ($42.99).