Categories/Protein & Energy Bars/Labrada Lean Body Ready-to-Drink Chocolate Protein Shake, 40g Protein, Whey Blend, 0 Sugar, Gluten Free, 22 Vitamins & Minerals, LABRADA, 17 Fl Oz (Pack of 12)

Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Ready to Drink

at risk
amazon.comID B00166BBXW
Labrada Lean Body Ready-to-Drink Chocolate Protein Shake, 40g Protein, Whey Blend, 0 Sugar, Gluten Free, 22 Vitamins & Minerals, LABRADA, 17 Fl Oz (Pack of 12)

Labrada Lean Body Ready-to-Drink Chocolate Protein Shake, 40g Protein, Whey Blend, 0 Sugar, Gluten Free, 22 Vitamins & Minerals, LABRADA, 17 Fl Oz (Pack of 12)

Labrada

The Labrada Lean Body Ready-to-Drink Chocolate Protein Shake, 40g Protein, Whey Blend, 0 Sugar, Gluten Free, 22 Vitamins & Minerals, LABRADA, 17 Fl Oz (Pack of 12) was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $35.70 to $42.00 against an MSRP/MAP of $46.00. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$35.70

MAX PRICE ($)

$42.00

AVG PRICE ($)

$41.13

SEVERE EROSION

22.39%

MSRP/MAP ($)

$46.00

Price erosion from MSRP22.39% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $42.00, following a peak of $42.00 during the tracking period. Compared to its MSRP of $46.00, the current price reflects a minimal variance of 8.7% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$42.00
−$4.00
29(100%)
8.70%
3PDpsNutrition
New
$63.95
+$17.95
0(0%)
-39.02%
3PMy Nutrition Depot™
New
$64.99
+$18.99
0(0%)
-41.28%
The Buy Box for Labrada Lean Body Ready-to-Drink Chocolate Protein Shake, 40g Protein, Whey Blend, 0 Sugar, Gluten Free, 22 Vitamins & Minerals, LABRADA, 17 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $46.00

Peak Seller Pressure

3 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

-0.04/day avg · -1 net

Buy-box price stayed between $35.70 and $42.00, largely stable over the period. It entered the period already $4.00 below MSRP ($46.00), before any crowding pressure arrived. Seller count peaked at 3 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PDpsNutrition

Last Jun 23 · $63.95 · 0 Buy Box Wins

Persistent (2)
1PAmazon.com

29d · avg $41.13 · 29 Buy Box Wins · stable

3PMy Nutrition Depot™

29d · avg $64.99 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$10.30

Severe · 22.4% below MSRP

Severe erosion — floor is $10.30 (22.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled · 1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Amazon.com

1P · 29 wins · $42.00

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $42.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $35.70, which is 22.4% below MSRP ($46.00).

2

Escalate directly with Amazon — The lowest price has dropped to $35.70, which is 22.4% below MSRP ($46.00).